Diverse Equipment Portfolio Brooks Tractor offers a wide range of high-quality construction and earthmoving equipment from top brands like John Deere, Bandit, Merlo, and Topcon, facilitating cross-sell opportunities across multiple equipment categories.

Technology Integration The company's emphasis on providing technology-driven solutions, including positioning systems and telematics, creates opportunities to upsell advanced tracking, automation, and connectivity solutions to construction firms seeking modern, efficient equipment.

Regional Expansion With seven locations across Wisconsin and recent hires in new branch facilities, Brooks Tractor is expanding its regional footprint, presenting sales growth potential by targeting localized construction projects and infrastructure developments.

Brand Partnership Leverage Partnerships with manufacturers like Merlo and John Deere open avenues for exclusive product offerings or bundled solutions, appealing to contractors seeking reliable, innovative, and integrated equipment solutions.

Market Position and Revenue Generating between 50 to 100 million dollars in revenue with a focused regional presence, Brooks Tractor is well-positioned to target mid-sized construction companies and government projects that require dependable, cost-effective equipment solutions.