Tech Driven Upsell Brooks Tractor markets cost effective, technology driven equipment across multiple premium brands. This creates opportunities to cross sell telematics, machine control, and fleet optimization solutions leveraging John Deere, Topcon, Merlo and other partners; propose bundled tech packages and post sale support.

Used Equipment Growth The recent hire of a Used Equipment Manager signals a focus on used inventory and remarketing. Consider trade in programs, certified pre owned equipment, flexible financing, and data driven remarketing across seven locations to maximize margin.

Expansion Synergy Merlo partnership in 2025 expands dealer network and product coverage. This presents a chance to sell cross brand service contracts, ensure parts availability across locations, and run regional promotions to capture demand for telehandlers and related gear.

New Product Readiness The 2024 rollout of the telescopic compact wheel loader highlights capacity to support new Deere products with operator training, parts stocking, accessories, and warranty services; propose launch packages and cross location service readiness.

Marketing Automation Adoption of Microsoft Dynamics 365 Marketing and Dealer Spike indicates openness to digital selling. Leverage marketing automation to generate and nurture leads, promote financing and service upsells, and execute account based campaigns across Wisconsin.