Insights

Series A Expansion Broom.id recently closed a $25M Series A Plus round led by Openspace Ventures, signaling readiness for accelerated growth, scaling of marketplace operations, and expanded financing needs for technology, marketing, and risk management services.

Auto Financing Growth With multiple rounds of debt facilities and equity funding totaling at least $34M across 2022–2024, broom.id demonstrates strong demand for asset-backed lending in Indonesia, presenting opportunities for fintech partners, risk analytics, and lender integrations.

Tech Stack Modernization Current stack includes cloud and web technologies (Cloudflare, Node.js, PHP, jQuery, Google Fonts/Tag Manager), indicating openness to modernization and API-led integrations, ideal for SaaS tools, performance optimization, and security/cloud services partnerships.

Market Positioning As a vehicle financing and buyback platform serving used-car dealers, broom.id sits at the intersection of automotive, lending, and digital marketplace tech, offering cross-sell opportunities with inventory management, valuation data, and dealer network expansion services.

Regional Momentum Headquartered in Jakarta with regional funding and a growth trajectory, broom.id represents a scalable Indonesian gateway for fintech and mobility tech solutions, suggesting joint marketing and channel partnerships to reach Southeast Asian dealer networks.

broom.id Tech Stack

broom.id uses 8 technology products and services including Strapi, Cloudflare DNS, Google Fonts API, and more. Explore broom.id's tech stack below.

Strapi

Content Management System

Cloudflare DNS

Domain Name Services

Google Fonts API

Font Scripts

Font Awesome

Font Scripts

Floating UI

Javascript Libraries

Node.js

Programming Languages

PHP

Programming Languages

Google Tag Manager

Tag Management

broom.id Email Formats	Example	Percentage
First@broom.id	John@broom.id	90%
Middle@broom.id	Michael@broom.id	8%
Last@broom.id	Doe@broom.id	2%

broom.id Email Formats

Example

Percentage

First@broom.id

John@broom.id

90%

Middle@broom.id

Michael@broom.id

Last@broom.id

Doe@broom.id

Frequently Asked Questions

What is broom.id's official website and social media links?

broom.id's official website is broom.id and has social profiles on LinkedIn Crunchbase.

How much revenue does broom.id generate?

As of July 2026, broom.id's annual revenue is estimated to be $10M - $25M.

What is broom.id's NAICS code?

broom.id's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does broom.id have currently?

As of July 2026, broom.id has approximately 103 employees across 1 continents, including Asia. Key team members include Chief Executive Officer: P. A. L.Chief Operating Officer: C. S.Head Of Sales: D. S.. Explore broom.id's employee directory with LeadIQ.

What industry does broom.id belong to?

broom.id operates in the Internet Marketplace Platforms industry.

What technology does broom.id use?

broom.id's tech stack includes StrapiCloudflare DNSGoogle Fonts APIFont AwesomeFloating UINode.jsPHPGoogle Tag Manager.

What is broom.id's email format?

broom.id's email format typically follows the pattern of First@broom.id. Find more broom.id email formats with LeadIQ.

How much funding has broom.id raised to date?

As of July 2026, broom.id has raised $58M in funding. The last funding round occurred on Oct 01, 2024 for $25M.

When was broom.id founded?

broom.id was founded in 2021.

broom.id

Q: What is broom.id's official website and social media links?

broom.id's official website is broom.id. broom.id has social profiles on LinkedIn.

Q: How many employees does broom.id have currently?

broom.id has approximately 103 employees.

Q: What technology does broom.id use?

broom.id's tech stack includes Node.js, HSTS, Google Search Console, Facebook, CodeIgniter.

Q: What is broom.id's NAICS code?

broom.id's NAICS code is 425 (Wholesale Electronic Markets and Agents and Brokers).

Internet Marketplace PlatformsJakarta, Indonesia51-200 Employees

Broom.id is an Indonesia-based internet marketplace platform serving the used-car sector. Founded in April 2021 and headquartered in Jakarta, the company brings together auto dealers on a single digital marketplace to facilitate dealer-to-dealer trading. In 2023 it introduced Buyback, its flagship offering, to formalize its core trading workflow among dealers.

The company was founded by auto industry veterans and executives from mobility technology startups. It operates in the internet marketplace space focused on the Indonesian automotive market and maintains a mid-sized team in Jakarta.

Insights

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broom.id Tech Stack

Media & News

broom.id receives financing of $25M in Series A Plus.

broom.id receives financing of $4M in funding.

broom.id launches Buyback.

broom.id received financing of $12M in funding on Mar 14th '22.

broom.id received financing of $10M in Pre Series A on Mar 14th '23.

broom.id receives financing of $8M in Series A.

broom.id receives financing of $6M in debt facility.

broom.id's Email Address Formats