Insights

Financing Growth Broom.id has a proven fundraising history with multiple rounds led by Openspace Ventures and significant debt facilities from DBS Indonesia and BRI, indicating strong investor confidence and potential appetite for scalable financing solutions to accelerate expansion and fleet growth.

Automotive Fintech Expansion Operating in Indonesia's auto financing space with services like Buyback and in-app dealer trading, broom.id represents a ready-made platform for embedded fintech partnerships, cross-sell of lending products, and fintech integrations to broaden product lines for used-car dealers.

Tech Stack & Scalability The use of modern web and API-oriented technologies (Node.js, Strapi, Cloudflare, Google Fonts, and GTM) suggests an openness to API integrations and scalable digital experiences, presenting opportunities for B2B partnerships, data services, and marketplace enhancements.

Market Momentum With revenue in the low tens of millions and a Series A+ raise in 2024, broom.id is nearing maturity for expansion into neighboring markets or new product lines, making it a potential partner for distribution deals, joint ventures, or regional scaling collaborations.

Strategic Partnerships Backed by institutional lenders and regional angel investors, broom.id is likely receptive to strategic alliances, co-investments, or channel partnerships that expand reach in Indonesia and Southeast Asia, including dealer networks, financial institutions, and mobility tech players.

Similar companies to broom.id

broom.id Tech Stack

broom.id uses 8 technology products and services including Amazon Web Services, Cloudflare DNS, Google Workspace, and more. Explore broom.id's tech stack below.

Media & News

broom.id's Email Address Formats

broom.id uses at least 3 email formats:
broom.id Email FormatsExamplePercentage
First@broom.idJohn@broom.id
90%
Middle@broom.idMichael@broom.id
8%
Last@broom.idDoe@broom.id
2%

Frequently Asked Questions

What is broom.id's official website and social media links?

Minus sign iconPlus sign icon
broom.id's official website is broom.id and has social profiles on LinkedIn and Crunchbase.

How much revenue does broom.id generate?

Minus sign iconPlus sign icon
As of August 2026, broom.id's annual revenue is estimated to be $10M - $25M.

What is broom.id's NAICS code?

Minus sign iconPlus sign icon
broom.id's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does broom.id have currently?

Minus sign iconPlus sign icon
As of August 2026, broom.id has approximately 104 employees across 1 continents, including Asia. Key team members include Chief Executive Officer: P. A. L., Chief Operating Officer: C. S. and Head Of Sales: D. S. Explore broom.id's employee directory with LeadIQ.

What industry does broom.id belong to?

Minus sign iconPlus sign icon
broom.id operates in the Internet Marketplace Platforms industry.

What technology does broom.id use?

Minus sign iconPlus sign icon
broom.id's tech stack includes Amazon Web Services, Cloudflare DNS, Google Workspace, Mailgun, Emotion, WhatsApp Business, PHP and Bootstrap.

What is broom.id's email format?

Minus sign iconPlus sign icon
broom.id's email format typically follows the pattern of First@broom.id. Find more broom.id email formats with LeadIQ.

How much funding has broom.id raised to date?

Minus sign iconPlus sign icon
As of August 2026, broom.id has raised $58M in funding. The last funding round occurred on Oct 01, 2024 for $25M.

When was broom.id founded?

Minus sign iconPlus sign icon
broom.id was founded in 2021.
broom.id logo

broom.id

Internet Marketplace PlatformsJakarta, Indonesia51-200 Employees

Broom.id is an Indonesia-based internet marketplace platform serving the used-car sector. Founded in April 2021 and headquartered in Jakarta, the company brings together auto dealers on a single digital marketplace to facilitate dealer-to-dealer trading. In 2023 it introduced Buyback, its flagship offering, to formalize its core trading workflow among dealers.

The company was founded by auto industry veterans and executives from mobility technology startups. It operates in the internet marketplace space focused on the Indonesian automotive market and maintains a mid-sized team in Jakarta.

Section iconCompany Overview

Website
broom.id
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $58M

    broom.id has raised a total of $58M of funding over 9 rounds. Their latest funding round was raised on Oct 01, 2024 in the amount of $25M as a Debt Financing.

  • $10M - $25M

    broom.id's revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.