Community partnerships Leverage Brown Bottling Group’s ongoing community engagement and event sponsorships (Choctaw Indian Fair, JXN Food & Wine Festival, Sanderson Farms Championship, Mistletoe Marketplace) to propose co-branded beverage activations, local tastings, and sponsor-driven promotions that drive shelf and event turnout.

Regional footprint Target Mississippi-focused retailers, restaurants, and hospitality venues that align with a top beverage distributor serving over 1 million consumers, emphasizing the breadth of product categories from soft drinks to water, coffee, and tea to expand category penetration.

Brand portfolio leverage Position opportunities around PepsiCo and Dr Pepper Beverages as core offerings, with upsell of complementary categories (juices, sport drinks, bottled water, ready-to-drink coffee/tea) to increase average order value and cross-sell across retail and on-premise channels.

Executives & recognition Highlight strong on-the-ground team presence and recognition (territory manager awards) to build confidence with new retailers seeking reliable local distribution, service, and merchandising support for new store openings or remodels.

Digital & tech readiness Capitalize on their tech stack (Paycom, HubSpot, Shopify/WooCommerce, Mailchimp, Azure) to propose streamlined onboarding, CRM-driven promotions, e-commerce partnerships, and data-driven demand forecasting to optimize replenishment and promotions.