Leverage Diversified Service Offerings Brown Edwards offers a wide range of professional services, including tax, accounting, and IT services. Leveraging this diversified service portfolio can present cross-selling opportunities to cater to various business needs.

Target Mid-Size Businesses With a moderate revenue range of $50M - 100M, focusing on mid-size businesses could be a lucrative sales opportunity for Brown Edwards. These businesses often require specialized advisory services to navigate financial complexities effectively.

Compete with Regional Players In a sector dominated by large corporations like PwC and Deloitte, positioning Brown Edwards as a competitive option among similarly sized regional players such as Clark Nexsen and BKD CPAs & Advisors can help capture market share and differentiate the company's offerings.

Strengthen Local Presence Being based in Roanoke, Virginia, Brown Edwards has the advantage of a strong local presence. Developing community engagements and partnerships within the region can enhance brand visibility and attract businesses seeking personalized accounting services.

Emphasize Industry Expertise Highlighting Brown Edwards' expertise across sectors like education, municipalities, and financial institutions can be a strategic approach to attract clients within these specialized industries. Tailoring solutions to industry-specific challenges can drive sales growth.