Award momentum Leverage the recent $100K Sephora Beauty Grant and multiple industry awards to open conversations with retailers and distributors, showcasing third‑party validation to accelerate shelf placement and co‑op marketing opportunities.

Limited yet nimble With a small team and revenue under $1M, position partnerships that provide turnkey support, such as white‑label, private label, or expanded distribution, to scale efficiently without heavy internal overhead.

Diversity focus Highlight Black‑woman ownership and inclusive branding to align with retailers and brands prioritizing diverse product lines, wellness claims, and ethical sourcing in personal care, enabling collaboration on campaigns and store-in-store events.

Wellness fragrance Capitalize on Wanderlust’s mood‑boosting fragrance line by proposing formulary extensions, gift sets, and seasonal bundles to luxury retailers and wellness retailers seeking experiential fragrance experiences.

Tech‑driven growth Utilize existing tech stack (Klaviyo, Mautic, AWS, Google Cloud) to support targeted omnichannel campaigns, personalized sampling programs, and data‑driven retail partnerships, unlocking improved ROAS and measurable influencer/affiliate programs.