Insights

Regional expansion Brownie operates over 100 stores across Spain, Portugal, Andorra, France, Mexico, Chile, Colombia, Uruguay, and Israel with a multilingual online channel, indicating a broad retail footprint and cross-border e-commerce opportunities for partnerships, wholesale, and regional marketing collaborations.

Youthful brand Aimed at young-spirited women with a focus on community and positive shopping experiences, presenting partnerships in influencer programs, co-branded collections, and in-store experiential marketing to drive foot traffic and online engagement.

Tech stack Utilizes PrestaShop, Microsoft Dynamics, and customer analytics tools (Microsoft Clarity, Hotjar) suggesting readiness for data-driven sales efforts, personalized marketing, and potential for enhanced omnichannel experiences with wholesale partners or B2B platforms.

Growth potential Significant headcount and store network imply capacity for wholesale expansion, franchise models, or licensed brand partnerships in new markets and product categories, supported by a robust online channel for scalable distribution.

Sustainability & community Framing the brand around positive values and community engagement opens opportunities for sustainability collaborations, limited-edition capsules with social impact partners, and joint events that attract media attention and customer loyalty.

Brownie Tech Stack

Brownie uses 8 technology products and services including Microsoft Clarity, Hotjar, PrestaShop, and more. Explore Brownie's tech stack below.

  • Microsoft Clarity
    Analytics
  • Hotjar
    Analytics
  • PrestaShop
    E-commerce
  • Microsoft Dynamics
    Enterprise Resource Planning
  • JSON-LD
    Javascript Frameworks
  • Bootstrap
    UI Frameworks
  • Web Font Loader
    Web Fonts
  • Facebook
    Widgets

Media & News

Brownie's Email Address Formats

Brownie uses at least 1 format(s):
Brownie Email FormatsExamplePercentage
First.Last@browniespain.comJohn.Doe@browniespain.com
83%
First.Middle@browniespain.comJohn.Michael@browniespain.com
14%
FLast@browniespain.comJDoe@browniespain.com
2%
First@browniespain.comJohn@browniespain.com
1%

Frequently Asked Questions

What is Brownie's stock symbol?

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Brownie is a publicly traded company; the company's stock symbol is BWMG.

What is Brownie's official website and social media links?

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Brownie's official website is browniespain.com and has social profiles on LinkedIn.

How much revenue does Brownie generate?

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As of July 2026, Brownie's annual revenue is estimated to be $50M - $100M.

What is Brownie's SIC code NAICS code?

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Brownie's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Brownie have currently?

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As of July 2026, Brownie has approximately 426 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Cfo: C. C.Chief People Officer: C. L.Chief Growth Officer | Board Member: M. F.. Explore Brownie's employee directory with LeadIQ.

What industry does Brownie belong to?

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Brownie operates in the Retail Apparel and Fashion industry.

What technology does Brownie use?

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Brownie's tech stack includes Microsoft ClarityHotjarPrestaShopMicrosoft DynamicsJSON-LDBootstrapWeb Font LoaderFacebook.

What is Brownie's email format?

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Brownie's email format typically follows the pattern of First.Last@browniespain.com. Find more Brownie email formats with LeadIQ.

When was Brownie founded?

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Brownie was founded in 2006.
Brownie logo

Brownie

Retail Apparel and FashionCatalonia, Spain201-500 Employees

Brownie is a retail apparel brand founded in 2006 in Barcelona, Spain, operating in the fashion sector. It targets young-spirited women and maintains a broad international footprint, with more than 100 stores across Spain, Portugal, Andorra, France, Mexico, Chile, Colombia, Uruguay, and Israel, in addition to a multilingual online channel. The company emphasizes a shopping experience centered on positive values and a sense of community, aiming to create memorable moments for its customers. The team operates from stores and its downtown Barcelona headquarters, and is described as enthusiastic professionals aligned with the brand's mission. Brownie functions as a European and international retailer with both physical and online presence, serving a diverse audience through its multilingual sales platform.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
Stock Symbol
BWMG
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Brownie's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Brownie's revenue is estimated to be in the range of $50M - $100M

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