Major Market Presence Bruce Rossmeyer’s Daytona Harley-Davidson is one of the nation's top motorcycle dealerships and a key attraction during major events like Daytona Bike Week and Biketoberfest, providing extensive exposure and recurring foot traffic opportunities.

Expanding Customer Base Located in a popular tourism hub with a large showroom offering the area's biggest selection of Harley-Davidson merchandise and rentals, the dealership attracts a diverse, international clientele, creating diverse cross-selling and upselling opportunities.

Strong Industry Position Acquired by Ed Morse Auto Group in 2022, the dealership benefits from a larger automotive retail network, increasing potential sales channels and strategic partnerships within the automotive and powersports markets.

Digital Engagement Utilizing advanced technologies such as AWS, React, and Trustpilot, the dealership demonstrates a focus on online presence and customer engagement, opening up opportunities for digital marketing campaigns and e-commerce growth.

Revenue Sector Opportunities With reported revenues between $10 million and $25 million, there is significant potential for targeted upselling of accessories, apparel, and rental services, especially given its prominence in motorcycle lifestyle retail and experience-based branding.