Brand Recognition Bruce Rossmeyer’s Daytona Harley-Davidson is a nationally recognized dealership and a major attraction during popular events like Daytona Bike Week and Biketoberfest, providing high visibility and potential for targeted marketing collaborations.

Large Facility & Inventory With a 109,000 sq. ft. showroom featuring the area's largest selection of Harley-Davidson Motorclothes, parts, and accessories, there are extensive opportunities to upsell and cross-sell to a diverse customer base.

Recent Acquisition Acquisition by Ed Morse Auto Group positions the dealership within a larger automotive network, opening avenues for bundled promotions and cross-promotions with other vehicle and accessory brands.

Experience-Based Retail As a trendsetter in experience-driven retail and branding, there are opportunities to develop unique product bundles, special events, or loyalty programs that capitalize on its reputation as a destination attraction.

Customer Demographics Attracting customers from around the world during major events, the dealership serves a diverse, enthusiastic motorcycle community, providing multiple touchpoints for targeted outreach and customized sales campaigns.