Acquisition Backing BTC Activewear was acquired by New Wave Group in 2022 for around 33-38 million pounds/dollars, indicating strong financial stability and potential for scalable growth, which can support larger orders and longer-term contracts.

Strong Lead Time Offers next-day delivery with vast inventory, presenting a compelling value proposition for retailers facing stockouts and urgent replenishment needs.

Brand Portfolio Focus on iconic apparel brands across fashion-forward, promotional, and workwear segments creates cross-selling opportunities to retailers seeking diversified product mixes and branded basics.

UK Footprint Strategically located distribution centre, offices, and showroom in Wednesbury with direct motorway access supports efficient UK-wide distribution and potential showroom/partnership opportunities.

Tech & Integration Existing technology partnerships such as DecoNetwork integration and standard security/hosting practices suggest openness to EDI, catalog integration, and seamless onboarding for new retailer platforms.