Regional Presence BTI's strong regional footprint across six locations in Central and Western Kansas presents significant opportunities for targeted sales campaigns of new and used John Deere equipment, parts, and service packages tailored to local farming operations.

Family-Owned Advantage As a family-owned and community-focused dealer, BTI emphasizes personalized customer relationships, making it advantageous to develop customized service and product solutions that reinforce loyalty and differentiates from larger competitors.

Growth Potential With annual revenues between 1 million and 10 million and an expanding store network, there is potential to upsell premium equipment, maintenance contracts, and integrated solutions to existing clients seeking operational efficiency upgrades.

Technology Adoption BTI's use of modern “tech stack” tools indicates openness to digital engagement, providing opportunities for sales development through targeted online marketing, educational content, and digital service promotions to increase brand awareness.

Market Opportunity The competitive landscape includes companies with larger workforces and higher revenue, highlighting the opportunity to position BTI’s personalized customer service and local expertise as key differentiators to attract new clients who value localized support and tailored solutions.