Insights

Premium Infant Nutrition Focus Bubs Australia's specialization in organic baby food and infant formula, supported by Australian-made quality and a vertically integrated supply chain, presents opportunities to partner with premium retailers and healthcare providers seeking trusted, high-quality infant nutrition products.

Expanding Market Presence With established distribution across major Australian retailers and export markets in China, Southeast Asia, and the Middle East, Bubs is poised for further regional growth, offering sales opportunities with distributors and retail chains expanding into these territories.

Innovation and Technology Utilizing a modern tech stack including e-commerce platforms and customer review tools, Bubs demonstrates digital engagement that could benefit from enhanced sales channels, targeted marketing, and direct-to-consumer strategies to expand market reach.

Financial Growth Potential With revenue ranging between $25M and $50M and recent financing of $3.4M, Bubs is investing in operational growth, offering opportunities for sales of complementary products, supply chain solutions, or partnership to accelerate their market expansion.

Leadership and Strategic Direction Recent executive changes, including a new CEO appointment and strategic reviews, indicate a focus on growth and innovation, creating opportunities to align sales efforts with their evolving strategic priorities and explore collaborative ventures in the infant nutrition space.

Similar companies to Bubs Australia (ASX : BUB)

Bubs Australia (ASX : BUB) Tech Stack

Bubs Australia (ASX : BUB) uses 8 technology products and services including RSS, Mailchimp, Backbone.js, and more. Explore Bubs Australia (ASX : BUB)'s tech stack below.

  • RSS
    Content Management System
  • Mailchimp
    Email
  • Backbone.js
    Javascript Frameworks
  • Boomerang
    Javascript Libraries
  • Envoy
    Load Balancers
  • Shopify Product Reviews
    Online Review Management
  • PayPal
    Payment Processing
  • hCaptcha
    Security

Bubs Australia (ASX : BUB)'s Email Address Formats

Bubs Australia (ASX : BUB) uses at least 1 format(s):
Bubs Australia (ASX : BUB) Email FormatsExamplePercentage
First.Last@bubsaustralia.comJohn.Doe@bubsaustralia.com
91%
First.Middle@bubsaustralia.comJohn.Michael@bubsaustralia.com
5%
Last.First@bubsaustralia.comDoe.John@bubsaustralia.com
3%
First@bubsaustralia.comJohn@bubsaustralia.com
1%

Frequently Asked Questions

Where is Bubs Australia (ASX : BUB)'s headquarters located?

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Bubs Australia (ASX : BUB)'s main headquarters is located at 23 Nina Link, Dandenong South, Victoria 3175, AU. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Bubs Australia (ASX : BUB)'s official website and social media links?

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Bubs Australia (ASX : BUB)'s official website is bubsaustralia.com and has social profiles on LinkedInCrunchbase.

What is Bubs Australia (ASX : BUB)'s NAICS code?

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Bubs Australia (ASX : BUB)'s NAICS code is 311 - Food Manufacturing.

How many employees does Bubs Australia (ASX : BUB) have currently?

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As of October 2025, Bubs Australia (ASX : BUB) has approximately 71 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: J. C.Chief Operating Officer: R. P.Chief Financial Officer: N. V.. Explore Bubs Australia (ASX : BUB)'s employee directory with LeadIQ.

What industry does Bubs Australia (ASX : BUB) belong to?

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Bubs Australia (ASX : BUB) operates in the Food and Beverage Manufacturing industry.

What technology does Bubs Australia (ASX : BUB) use?

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Bubs Australia (ASX : BUB)'s tech stack includes RSSMailchimpBackbone.jsBoomerangEnvoyShopify Product ReviewsPayPalhCaptcha.

What is Bubs Australia (ASX : BUB)'s email format?

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Bubs Australia (ASX : BUB)'s email format typically follows the pattern of First.Last@bubsaustralia.com. Find more Bubs Australia (ASX : BUB) email formats with LeadIQ.

How much funding has Bubs Australia (ASX : BUB) raised to date?

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As of October 2025, Bubs Australia (ASX : BUB) has raised $35M in funding. The last funding round occurred on Dec 06, 2019 for $35M.

When was Bubs Australia (ASX : BUB) founded?

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Bubs Australia (ASX : BUB) was founded in 2006.

Bubs Australia (ASX : BUB)

Food and Beverage ManufacturingAustralia51-200 Employees

Founded in Sydney in 2006, Bubs Australia supports new generations of happy, healthy families with Australian-made premium infant nutrition and dairy products. Bubs® specialty infant formula and organic baby food cater to a child’s early nutrition. Bubs® products are sold throughout Australia in Coles, Woolworths, Chemist Warehouse, Costco and Big W, and are exported to China, South East Asia, and the Middle East.
 
With the support of a passionate team of foodies, Bubs Australia has grown to become a publicly listed company on the ASX: BUB.  It is now Australia’s leading producer of goat dairy products and the country’s only vertically-integrated producer of goat milk infant formula. Bubs own exclusive milk supply, from the largest milking goat herd in the nation, provides a trusted source of origin.

Section iconCompany Overview

Headquarters
23 Nina Link, Dandenong South, Victoria 3175, AU
NAICS Code
311 - Food Manufacturing
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $35M

    Bubs Australia (ASX : BUB) has raised a total of $35M of funding over 3 rounds. Their latest funding round was raised on Dec 06, 2019 in the amount of $35M.

  • $25M$50M

    Bubs Australia (ASX : BUB)'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $35M

    Bubs Australia (ASX : BUB) has raised a total of $35M of funding over 3 rounds. Their latest funding round was raised on Dec 06, 2019 in the amount of $35M.

  • $25M$50M

    Bubs Australia (ASX : BUB)'s revenue is estimated to be in the range of $25M$50M

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