Global Campaigns Budweiser's high profile campaigns such as World Cup activations and patriotic cans create local sales opportunities. Work with retailers to run co branded promotions, in store murals, and experiential displays that tie into national campaigns. Leverage the distributor's access to national marketing programs to secure co op funds, point of sale materials, and event driven activations, while using analytics to measure lift.

Non Alcohol Growth There is demand growth in non alcoholic beer and changing consumer behavior worldwide. Position Alabama retailers to stock and promote non alcoholic Bud products for family friendly venues, gyms, and social events, with seasonal promotions aligned to major sporting moments.

Experiential Merch The introduction of The Bud Fan Store and collectible editions signals appetite for limited merchandise and fan experiences. Partner with retailers to stage pop ups, stadium side promotions, and merchandise bundles to drive foot traffic and higher basket sizes, supported by targeted digital content.

Digital Marketing Your tech stack enables data driven promotions and loyalty initiatives. Propose a turnkey retailer marketing program that uses Salesforce Marketing Cloud for email and mobile campaigns, SiteCatalyst for analytics, and LiveAgent for customer support to optimize promotions and track return on investment.

Lean Collaboration With a small local team, position as a sales enablement partner that provides turnkey marketing plans, planograms, inventory and event support to Alabama accounts, helping to scale distribution efficiently while maintaining high service levels.