Small team Target the business for SMB-friendly offerings such as low-cost training packages, equipment bundles, and entry-level memberships, leveraging their small team size to position scalable solutions.

Local presence Capitalize on Farmington, Michigan location with community-centered marketing, partnerships with local youth leagues, and regional event sponsorships to drive foot traffic and program enrollment.

Digital footprint Utilize their modern tech stack (Vue.js, Google Cloud, Cloudflare) to propose integrated digital marketing, CRM, and booking solutions that enhance online scheduling and lead capture.

Revenue growth Present revenue-conscious growth plays such as seasonal camps, pitching clinics, and cross-sell of apparel and equipment to increase average order value without a large upfront investment.

Competitive edge Differentiate through personalized coaching experiences and community engagement to compete with larger clubs by offering flexible programs, loyalty incentives, and performance tracking tools.