Local footprint Identify growth opportunities within the Wisconsin counties of Wood, Portage, Adams, Juneau, and Waushara where Bull's Eye Credit Union currently serves; potential cross-sell with local small business services and community-focused financial products.

Merger potential Recent merger activity with Connexus Credit Union suggests openness to strategic partnerships; explore collaboration in member acquisition, shared ATM/branch access, and blended product offerings to extend market reach.

Mid-market target With a revenue range of 10-25 million and a 11-50 employee base, there may be opportunities to upsell digital banking, cash management, and loan solutions to small business clients and fee-based advisory services.

Technology stack Current tech uses Cloudflare, WordPress, jQuery, PHP and analytics; pursue modernization conversations around digital onboarding, security enhancements, API integrations, and data-driven marketing to improve member experience.

Competitive landscape Compare with regional credit unions and banks of similar size to position value props in areas like low fees, community focus, and convenience; leverage insights from similar peers to tailor targeted campaigns for this multi-county market.