Bundesliga International GmbH
Spectator SportsHesse, Germany51-200 Employees
Bundesliga International GmbH, based in Frankfurt, operates as a full subsidiary of the DFL, established on 1 July 2017 to continue the work of DFL Sports Enterprises. It is responsible for the international licensing of audiovisual rights to Bundesliga games across all platforms, as well as central sponsoring rights, brand licenses, and digital services for the league. The company also handles international marketing for Bundesliga and runs a Singapore branch serving the Asia-Pacific region since 2012. Its licensing network covers 211 FIFA member countries, with a mix of large global networks and smaller national broadcasters, and it works with more than 80 contractual partners. In its Commercial Partnerships activity, it collaborates with brands such as TAG Heuer as official timekeeper, Derbystar as official match ball supplier from 2018/19, along with Sky Deutschland, Topps, and EA SPORTS, the latter maintaining a long-standing partnership tied to the FIFA video game series.
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