Global rights expansion Bundesliga International operates as the international rights holder for Bundesliga, with licenses in 211 FIFA member countries and partnerships with major networks like FOX International Channels, beIN SPORTS, and Eurosport. Sales opportunities exist in expanding distribution deals, especially in emerging markets and with regional broadcasters similar to existing partners.

FAST channel growth Recent launches of FAST channels on Samsung TV Plus in the UK and Ireland, plus partnerships to extend FAST channels in other regions, indicate a focus on ad-supported streaming. Explore sponsorships, targeted ad sales, and co-branded promos with brands seeking reach in German football audiences.

New market presence Strategic regional expansions include Singapore (Asia-Pacific) and Middle East & Africa via MBC Group, presenting opportunities to cross-sell digital services, sponsorship packages, and localized content deals to advertisers and telcos seeking football-driven engagement in these regions.

Digital platforms The tech stack shows reliance on AWS, WordPress, OneTrust, Piwik PRO, and analytics tools, signaling readiness for data-driven marketing, personalized experiences, and compliance-driven ad sales. Leverage data capabilities to offer advertisers audience segments and measurable ROI.

Enterprise partnerships Longstanding licensing relationships with EA SPORTS and other commercial partners ( TAG Heuer, Derbystar, Sky Deutschland, Topps) create a blueprint for bundled sponsorship, licensing, and content packaging opportunities. Use existing partner network to upsell additional rights, digital services, and merchandise/licensing deals.