Giving back Leverage the brand’s 3% giveback to fund women entrepreneurs and local communities as a social impact angle in outreach, partnerships, and co-branded campaigns to attract conscious consumers and ESG-focused retailers.

Female-founded Position Bundle x Joy as a women-led, minority-owned brand to target women-owned businesses, female investor networks, and retailers seeking diverse supplier partnerships, highlighting leadership story in pitches and collateral.

Premium nutrition Capitalize on superfood, real meat or fish first ingredients, visible plant-based elements, and added probiotics in marketing and wholesale pitches to premium pet stores, veterinary clinics, and subscription platforms.

Personalized bundles Promote customized pet care bundles as a differentiator to pet retailers and D2C platforms, offering co-branded or exclusive bundles for loyalty programs and influencer collaborations.

Strong growth signals Utilize the recent press recognition and seed funding history to approach potential investors, accelerators, and retailers with a narrative of rapid traction, brand momentum, and scalable expansion opportunities.