Insights

Unique Value Proposition Buoy offers a unique hydration and wellness solution that transforms any drink into a functional beverage with functional ingredients, making it stand out in the wellness and fitness industry.

Social Impact Initiatives Buoy's commitment to social responsibility through initiatives like Buy One, Give One and the Chronic Illness Support Program creates a strong emotional appeal, potentially resonating with socially conscious customers and organizations.

Expansion Opportunities With an expanding retail presence, including CVS, and plans for more retailers onboard in Summer 2022, there are opportunities for sales growth and partnerships with Buoy to make hydrating products like kombucha, beer, teas, and more.

Tech Integration Scope Buoy employs a tech stack containing tools like AWIN, TikTok Pixel, and React, indicating a tech-savvy approach that could be leveraged for digital marketing campaigns and customer engagement strategies for potential collaborations.

Market Positioning Amidst similar companies with varying revenue ranges, Buoy's revenue falls in the range of $0-10M, positioning it as a competitive player within the wellness and fitness services sector, offering opportunities for strategic partnerships and market growth.

Buoy Tech Stack

Buoy uses 8 technology products and services including AWIN, TikTok Pixel, Google Call Conversion Tracking, and more. Explore Buoy's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • TikTok Pixel
    Analytics
  • Google Call Conversion Tracking
    Analytics
  • jQuery CDN
    Content Delivery Network
  • React
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • HTTP/3
    Miscellaneous

Media & News

Buoy's Email Address Formats

Buoy uses at least 1 format(s):
Buoy Email FormatsExamplePercentage
First@justaddbuoy.comJohn@justaddbuoy.com
50%
First@justaddbuoy.comJohn@justaddbuoy.com
50%

Frequently Asked Questions

Where is Buoy's headquarters located?

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Buoy's main headquarters is located at 3873 Ingraham St San Diego, California 92109 US. The company has employees across 1 continents, including North America.

What is Buoy's stock symbol?

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Buoy is a publicly traded company; the company's stock symbol is BUOY.L.

What is Buoy's official website and social media links?

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Buoy's official website is justaddbuoy.com and has social profiles on LinkedIn.

How much revenue does Buoy generate?

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As of November 2024, Buoy's annual revenue reached $750K.

What is Buoy's NAICS code?

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Buoy's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Buoy have currently?

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As of November 2024, Buoy has approximately 17 employees across 1 continents, including North America. Key team members include Chief Executive Officer: D. S.Chief Revenue Officer (cro): C. P.Head Of Growth: C. E.. Explore Buoy's employee directory with LeadIQ.

What industry does Buoy belong to?

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Buoy operates in the Wellness and Fitness Services industry.

What technology does Buoy use?

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Buoy's tech stack includes AWINTikTok PixelGoogle Call Conversion TrackingjQuery CDNReactSlickKlaviyoHTTP/3.

What is Buoy's email format?

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Buoy's email format typically follows the pattern of . Find more Buoy email formats with LeadIQ.

When was Buoy founded?

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Buoy was founded in 2017.
Buoy

Buoy

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

We're fed up 😡

With sugar and empty calories 😷
With artificial ingredients like maltodextrin and dextrose 🤢
With sweeteners like stevia 🥴
With an industry littered with single-serving plastics 😖
With hydration that only works with water 🤬

So, we spent two years working with a pharmaceutical expert to make Buoy, the people and planet-first future of hydration and wellness.

Now, transform any drink into a hydrating, functional beverage in just one squeeze.

Our daily electrolytes, ionic trace minerals and functional ingredients dissolve instantly and evenly in every beverage and are flavorless in everything but water.

Our form factor starts at the intersection of convenience and sustainability: 
— 100% Post Consumer Recycled (PCR) materials 
— 50 times less materials per serving than competitors 
— Lightweight for smaller carbon footprints 
— Ships Carbon Neutral in planet-friendly boxes and 100% kraft biodegradable mailers

We're rooted in giving back to the marginalized groups of people that need our essential nutrition the most:
— Buy One, Give One donates one bottle to a verified 501(c)3 nonprofit supporting people with chronic illnesses for every bottle sold on our site
— Chronic Illness Support Program for people using Buoy to manage a chronic illness to unlock deep discounts to offset healthcare costs

Buy directly on our site to enroll in the Anti-Yellow Pee Club, our flexible, planet-friendly subscription program that will have you feeling and moving your best, order after order.

Or, purchase in CVS stores nationwide with more retailers onboarding in Summer 2022.

If you own a brand, we partner with other companies to make hydrating kombucha, beer, teas, spa water and even soup.

Message us to start squeezing.

Section iconCompany Overview

Headquarters
3873 Ingraham St San Diego, California 92109 US
Stock Symbol
BUOY.L
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    Buoy's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Buoy's revenue is in the range of $10M

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