Insights

Sustainability Focus Buoy emphasizes eco-friendly packaging and sustainability initiatives, providing opportunities to partner with environmentally conscious brands and retailers seeking green product lines or sustainable promotional campaigns.

Health and Wellness Trend With a focus on hydration, electrolytes, and functional ingredients, Buoy aligns with the growing consumer demand for health-centric products, presenting potential for collaborations with wellness programs and health-focused retail outlets.

Retail Expansion Available in CVS stores nationwide with new retail onboarding, offering potential for wholesale distribution partnerships and customized point-of-sale activations within large pharmacy chains and drugstore networks.

Social Impact Appeal Buoy’s buy-one-give-one initiative and chronic illness support program resonate with values-driven consumers, creating opportunities to build partnerships with nonprofit organizations and socially responsible brands for co-branded initiatives.

B2B Collaboration Potential The company partners with other brands to create hydrating functional products like kombucha and teas, indicating opportunities to develop private label formulations or co-branded products for the health, beverage, or hospitality sectors.

Buoy Tech Stack

Buoy uses 8 technology products and services including Dovetale, Google Call Conversion Tracking, Facebook Pixel, and more. Explore Buoy's tech stack below.

  • Dovetale
    Affiliate Advertising Networks
  • Google Call Conversion Tracking
    Analytics
  • Facebook Pixel
    Analytics
  • Unpkg
    Content Delivery Network
  • jQuery CDN
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Envoy
    Load Balancers
  • Tolstoy
    Online Video Platforms

Media & News

Buoy's Email Address Formats

Buoy uses at least 1 format(s):
Buoy Email FormatsExamplePercentage
First@justaddbuoy.comJohn@justaddbuoy.com
50%
First@justaddbuoy.comJohn@justaddbuoy.com
50%

Frequently Asked Questions

What is Buoy's stock symbol?

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Buoy is a publicly traded company; the company's stock symbol is BUOY.L.

What is Buoy's official website and social media links?

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Buoy's official website is justaddbuoy.com and has social profiles on LinkedIn.

What is Buoy's NAICS code?

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Buoy's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Buoy have currently?

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As of December 2025, Buoy has approximately 19 employees across 2 continents, including North AmericaEurope. Key team members include Chief Operating Officer (coo): C. P.Chief Medical Officer: S. A. E.Co-Founder: E. P.. Explore Buoy's employee directory with LeadIQ.

What industry does Buoy belong to?

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Buoy operates in the Wellness and Fitness Services industry.

What technology does Buoy use?

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Buoy's tech stack includes DovetaleGoogle Call Conversion TrackingFacebook PixelUnpkgjQuery CDNGoogle Fonts APIEnvoyTolstoy.

What is Buoy's email format?

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Buoy's email format typically follows the pattern of First@justaddbuoy.com. Find more Buoy email formats with LeadIQ.

When was Buoy founded?

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Buoy was founded in 2017.

Buoy

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

We're fed up 😡

With sugar and empty calories 😷
With artificial ingredients like maltodextrin and dextrose 🤢
With sweeteners like stevia 🥴
With an industry littered with single-serving plastics 😖
With hydration that only works with water 🤬

So, we spent two years working with a pharmaceutical expert to make Buoy, the people and planet-first future of hydration and wellness.

Now, transform any drink into a hydrating, functional beverage in just one squeeze.

Our daily electrolytes, ionic trace minerals and functional ingredients dissolve instantly and evenly in every beverage and are flavorless in everything but water.

Our form factor starts at the intersection of convenience and sustainability: 
— 100% Post Consumer Recycled (PCR) materials 
— 50 times less materials per serving than competitors 
— Lightweight for smaller carbon footprints 
— Ships Carbon Neutral in planet-friendly boxes and 100% kraft biodegradable mailers

We're rooted in giving back to the marginalized groups of people that need our essential nutrition the most:
— Buy One, Give One donates one bottle to a verified 501(c)3 nonprofit supporting people with chronic illnesses for every bottle sold on our site
— Chronic Illness Support Program for people using Buoy to manage a chronic illness to unlock deep discounts to offset healthcare costs

Buy directly on our site to enroll in the Anti-Yellow Pee Club, our flexible, planet-friendly subscription program that will have you feeling and moving your best, order after order.

Or, purchase in CVS stores nationwide with more retailers onboarding in Summer 2022.

If you own a brand, we partner with other companies to make hydrating kombucha, beer, teas, spa water and even soup.

Message us to start squeezing.

Section iconCompany Overview

Stock Symbol
BUOY.L
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2017
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Buoy's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Buoy's revenue is estimated to be in the range of $1M$10M

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