Local Service Reach Strong regional focus within a 60 mile radius of Clive, IA, presenting a clear opportunity to upsell bundled exterior home improvement packages (windows, siding, doors) to nearby Des Moines metro homeowners and new subdivisions.

Experience Advantage Over 30 years of combined field experience and a dedicated installation team positions the company as a trusted contractor for higher-margin premium exterior products and performance upgrades.

Design Center Advantage In-house design center enables hands-on product comparisons and consultative selling opportunities to showcase exterior products, drive higher conversion rates, and capture design-savvy customers early in the decision cycle.

Revenue Upsell Path Current revenue scale ($10M–$25M) aligns with mid-market projects; target upsells from existing customers to comprehensive packages (windows, doors, siding, remodeling) and cross-sell maintenance or protection plans.

Tech & Analytics Ad tech stack and CRM-like tools (QuickBooks, data tracking via DoubleClick Floodlight, Fusion Ads, MySQL) enable data-driven campaigns; leverage to identify high-potential neighborhoods, optimize ad spend, and retarget past inquiries for closer engagement.