Regional focus Target Central Iowa homeowners within a 60 mile radius from Clive, IA emphasizing exterior home improvements and full installation services to expand the customer base in West Des Moines, Des Moines, Clive, Urbandale, Ankeny, Johnston, Altoona, Windsor Heights, Ames, and Waukee.

Experience leverage Leverage over 30 years of combined team experience to position as a trusted expert for exterior remodeling projects, offering consultation, product comparisons at the Design Center, and adherence to manufacturer specifications to differentiate from lower-cost competitors.

Midmarket opportunity Operate in the mid-market with annual revenue in the lower-to-mid millions and a lean 11-50 employee base, suggesting scalable growth through targeted partnerships with manufacturers and high-margin service add-ons for existing customers.

Product and service mix Capitalize on a broad exterior product focus and design-center showroom to upsell premium windows, doors, and siding; promote bundled packages and installation services with manufacturer warranty alignment to drive higher average order value.

Tech and efficiency Utilize the current tech stack including QuickBooks and MySQL to streamline proposals, estimates, and customer data; explore marketing automation and lead tracking through Fusion Ads and website engagement to improve lead conversion and follow-up.