Market Position Burketts Pool Plastering Inc operates in a competitive regional market with similar businesses like California Pools & Landscape and Anthony & Sylvan Pools, indicating a robust demand for custom pool construction, remodeling, and maintenance services in Northern California.

Service Diversification The company's expertise in both commercial and residential pool projects, including water features, energy-efficient equipment, and water feature renovations, opens multiple sales avenues targeting homeowners, property managers, and commercial developers seeking comprehensive pool solutions.

Digital Presence An active online presence utilizing platforms like WordPress, Facebook, and Google Tag Manager suggests opportunities for targeted digital marketing campaigns to attract new clients and promote specialized services such as energy-efficient installations and water feature upgrades.

Revenue Growth With an estimated revenue between 25 million and 50 million dollars, there is significant potential to cross-sell new services like advanced water features or remodeling, or to expand into neighboring markets with similar residential and commercial pool needs.

Technology Adoption Usage of modern web technologies indicates a forward-thinking approach that can be leveraged to enhance customer engagement and streamline project management, providing an edge in competitive proposals and innovative service offerings.