Niche focus Leverage Burnt Waffle Marketing’s small size and woman-owned, human-centered approach to position premium, personalized services for local Chicago and Denver SMBs seeking empathetic, design-driven marketing solutions.

Growth potential With revenue in the one to ten million range and a lean team, up-sell digital advertising, analytics optimization, and retainer-based strategy services to expand their service mix and deepen client relationships.

Tech-enabled Highlight opportunities to enhance measurement and attribution using their existing tech stack (Google Analytics, Google Tag Manager, Open Graph, Priority Hints) to offer advanced performance reporting and ROI-focused campaigns.

Geographic strategy Target expansion discussions around cross-market marketing between Chicago and Denver, plus virtual services to scale with cost-effective delivery and attract clients outside those metros.

Competitive positioning Differentiate from larger agencies by emphasizing agility, empathy-driven creative, and small-team responsiveness to win mid-market clients who value personalized service and quicker iteration cycles.