Acquisition Opportunity Burris Equipment is now part of Alta Equipment Group, indicating potential cross-sell of construction, landscape, tree care, and sports turf equipment and related services to a broader customer base within Northern/Central Illinois, Southern Wisconsin, and Northwestern Indiana.

Mid-Market Growth With revenue in the 25-50 million range and a focused product mix, there is opportunity to upsell rental and new equipment bundles, extended warranty, and maintenance plans to existing Burris customers who operate mid-market construction and landscaping fleets.

Industry Alignment Target customers in construction, tree care, landscape, and sports turf who require specialized equipment; emphasize integrated solutions and support products to differentiate from general equipment dealers.

Tech Enablement Leverage Burris’s tech stack and Alta’s resources to implement data-driven sales outreach, digital marketing, and online procurement experiences to capture leads and convert rental or purchase opportunities efficiently.

Regional Expansion Focus on growth within the Northern/Central Illinois, Southern Wisconsin, and Northwestern Indiana corridors by targeting local contractors, municipalities, landscape pros, and sports turf facilities with bundled offers and flexible financing.