Family Legacy Long-standing family-owned operation since 1969 with a focus on service and relationships, presenting an opportunity to position premium after-sales, maintenance, and parts programs to an established customer base in Northern Michigan.

Multi-Brand Offering Authorized dealer for multiple brands across boats, PWCs, ATVs/SSVs, and snowmobiles, suggesting cross-sell and upsell potential for accessory packages, extended warranties, and seasonal maintenance bundles.

Local Market Focus Serving Northern Michigan and parts of the Upper Peninsula with a relatively small team, indicating potential collaboration on regional marketing campaigns, events, and mobile service or remote support to expand reach.

Revenue Scale Current revenue in the mid six-figure to low seven-figure range with a lean staff, signaling opportunities to introduce financing options, fleet or rental programs, and targeted promotions to accelerate average ticket size.

Digital Footprint Active online presence with modern tech stack (PWA, Bootstrap, ads on Reddit and Facebook), providing a baseline for digital marketing partnerships, lead generation programs, and e-commerce enhancements for service scheduling and parts ordering.