Customer Loyalty Focus Burt Lake Marina has a strong emphasis on creating long-term customer relationships through exceptional service and exceeding expectations, which presents opportunities for upselling maintenance, service packages, and seasonal storage solutions to loyal clients.

Expanding Product Range The company's diverse portfolio of new and pre-owned boats, PWC, ATVs, SSVs, and snowmobiles suggests a potential for cross-selling complementary accessories, parts, and gear to existing customers interested in multiple recreational vehicles.

Regional Market Reach Serving all of Northern Michigan and parts of the Upper Peninsula positions Burt Lake Marina to target outdoor and water sports enthusiasts in these areas, with opportunities to expand marketing efforts and introduce new offerings tailored to regional customer preferences.

Digital Engagement Utilizing platforms like Facebook and a Progressive Web App indicates an active online presence, providing avenues to enhance digital marketing campaigns, promote seasonal promotions, and increase online sales or appointments.

Growth and Scalability With a modest revenue range and a dedicated, yet small, employee base, there are opportunities to scale operations through targeted sales initiatives, service enhancements, and possibly exploring new markets or product lines aligned with regional demand.