Insights

Growing Regional Presence Burt Watson Auto Group has expanded its dealership network within the Great Lakes Bay Region, including new locations for Chevrolet, Ford, and GMC, indicating ongoing growth and increased market reach which presents opportunities for additional model sales and service packages.

Premium Service Offerings With a well-established service and parts division recognized for high-quality work and genuine manufacturer parts inventory, there is potential to promote maintenance plans, extended warranties, and parts sales to existing customers and service clients.

Top Dealer Status Consistently ranking in the top 250 Chevrolet dealers nationwide highlights a strong reputation and loyal customer base, which can be leveraged for cross-selling new vehicle models, accessories, and financing solutions.

Robust Digital Infrastructure The company employs a modern tech stack including Facebook Pixel and cloud-based security solutions, enabling targeted digital marketing campaigns and online promotions to boost vehicle sales and service bookings.

Financial Strength With revenue estimated between $50 million and $100 million, Burt Watson Auto Group’s financial stability provides a solid foundation for upselling premium vehicles, financing options, and service plans to both individual and fleet customers.

Similar companies to Burt Watson Auto Group

Burt Watson Auto Group Tech Stack

Burt Watson Auto Group uses 8 technology products and services including Facebook Pixel, Cloudflare, Element UI, and more. Explore Burt Watson Auto Group's tech stack below.

  • Facebook Pixel
    Analytics
  • Cloudflare
    Content Management System
  • Element UI
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Goober
    Javascript Libraries
  • Akamai Bot Manager
    Security
  • Bootstrap
    UI Frameworks
  • Nginx
    Web Servers

Media & News

Burt Watson Auto Group's Email Address Formats

Burt Watson Auto Group uses at least 1 format(s):
Burt Watson Auto Group Email FormatsExamplePercentage
FLast@burtwatson.comJDoe@burtwatson.com
50%
First@burtwatson.comJohn@burtwatson.com
35%
First.Last@burtwatson.comJohn.Doe@burtwatson.com
11%
FirstL@burtwatson.comJohnD@burtwatson.com
4%

Frequently Asked Questions

What is Burt Watson Auto Group's phone number?

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You can contact Burt Watson Auto Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Burt Watson Auto Group's official website and social media links?

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Burt Watson Auto Group's official website is burtwatson.com and has social profiles on LinkedIn.

What is Burt Watson Auto Group's NAICS code?

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Burt Watson Auto Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Burt Watson Auto Group have currently?

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As of December 2025, Burt Watson Auto Group has approximately 79 employees across 1 continents, including North America. Key team members include Chief Operating Officer: H. W.Chief Financial Officer: J. K.Owner: L. E.. Explore Burt Watson Auto Group's employee directory with LeadIQ.

What industry does Burt Watson Auto Group belong to?

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Burt Watson Auto Group operates in the Motor Vehicle Manufacturing industry.

What technology does Burt Watson Auto Group use?

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Burt Watson Auto Group's tech stack includes Facebook PixelCloudflareElement UIJSON-LDGooberAkamai Bot ManagerBootstrapNginx.

What is Burt Watson Auto Group's email format?

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Burt Watson Auto Group's email format typically follows the pattern of FLast@burtwatson.com. Find more Burt Watson Auto Group email formats with LeadIQ.

When was Burt Watson Auto Group founded?

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Burt Watson Auto Group was founded in 1955.

Burt Watson Auto Group

Motor Vehicle ManufacturingMichigan, United States51-200 Employees

Burt Watson Auto Group is proud to be an automotive leader in the Great Lakes Bay Region. Since opening our doors as a Chevrolet dealership in Freeland in 1955, we have expanded to open a Chevrolet dealership in Reese, MI in 2018, and a Ford dealership in Pinconning, MI in 2021 and a GMC dealership in West Branch, MI in 2025! Currently we have over 200 full and part time employees between our 3 dealerships. In recent years we have invested in new buildings, remodels, and service expansion. We have consistently been in the top 250 dealers in America out of approximately 4000 Chevrolet dealers. Customers throughout the region choose to work with us because we are committed to excellence at every turn.

Services we offer-

Sales: We offer a wide selection of new and used vehicles and hope to make the car buying process as quick and hassle free as possible. You can trust that the Burt Watson team will get you into the car or truck you choose with professionalism and attention to your needs. 

Service: At Burt Watson, the Certified Service experts know precisely which parts on your car, truck, or SUV needs -rely on them to maintain your vehicle. At our service center, our team can tackle any job. It doesn’t matter if you need a new belt, new filters, or something in between. We’re here to help! 

Parts: Burt Watson proudly offers the most comprehensive inventory of genuine Chevrolet, Buick, and Ford parts. Our parts center team is run by friendly and knowledgeable staff members who can accurately answer all the parts-related questions you have. 

Body Shop: When you’ve been involved in a vehicle crash, it can be stressful choosing a repair center that provides high quality repair and service. At our Freeland and Pinconning locations, you get a peace of mind because we offer expertise needed to get you back on the road with repair procedures to help ensure your vehicle is restores to its original, pre-collision condition.

Section iconCompany Overview

Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1955
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Burt Watson Auto Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Burt Watson Auto Group's revenue is estimated to be in the range of $50M$100M

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