Insights

Regional expansion The group operates multiple brands (Chevrolet, Ford, GMC) across several Michigan locations with ongoing expansion from 1955 to 2025, indicating potential for cross-sell and bundled services across dealerships and adjacent markets.

Strong service footprint A robust service, parts, and body shop ecosystem supports repeat business and maintenance revenue beyond new vehicle sales, presenting opportunities for service plan upsells, OEM parts partnerships, and collision repair referrals.

Top dealer position Consistently among the top 250 Chevrolet dealers in America out of roughly 4,000, signaling credibility and increased likelihood of favorable financing terms, co-marketing, and loyalty programs to drive volume.

Mid-market scale With revenue in the tens of millions and 51-200 employees across three locations, there is room for scalable B2B partnerships, fleet opportunities, and regional digital marketing campaigns tailored to mid-market auto groups.

Digital readiness Adoption of modern tech stack (iCIMS, Akamai, React/Redux, JSON-LD) suggests capability for streamlined digital sales experiences, CRM-driven outreach, and targeted digital advertising to accelerate leads and conversions.

Similar companies to Burt Watson Auto Group

Burt Watson Auto Group Tech Stack

Burt Watson Auto Group uses 8 technology products and services including iCIMS, Akamai, React Redux, and more. Explore Burt Watson Auto Group's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Akamai
    Content Delivery Network
  • React Redux
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • Akamai Bot Manager
    Security
  • Bootstrap
    UI Frameworks
  • Nginx
    Web Servers

Burt Watson Auto Group's Email Address Formats

Burt Watson Auto Group uses at least 1 format(s):
Burt Watson Auto Group Email FormatsExamplePercentage
FLast@burtwatson.comJDoe@burtwatson.com
51%
First@burtwatson.comJohn@burtwatson.com
34%
First.Last@burtwatson.comJohn.Doe@burtwatson.com
11%
FirstL@burtwatson.comJohnD@burtwatson.com
4%

Frequently Asked Questions

What is Burt Watson Auto Group's phone number?

Minus sign iconPlus sign icon
You can contact Burt Watson Auto Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Burt Watson Auto Group's official website and social media links?

Minus sign iconPlus sign icon
Burt Watson Auto Group's official website is burtwatson.com and has social profiles on LinkedIn.

How much revenue does Burt Watson Auto Group generate?

Minus sign iconPlus sign icon
As of July 2026, Burt Watson Auto Group's annual revenue is estimated to be $50M - $100M.

What is Burt Watson Auto Group's SIC code NAICS code?

Minus sign iconPlus sign icon
Burt Watson Auto Group's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Burt Watson Auto Group have currently?

Minus sign iconPlus sign icon
As of July 2026, Burt Watson Auto Group has approximately 77 employees across 1 continents, including North America. Key team members include Owner: L. E.Manager: A. M.Used Car Manager: B. C.. Explore Burt Watson Auto Group's employee directory with LeadIQ.

What industry does Burt Watson Auto Group belong to?

Minus sign iconPlus sign icon
Burt Watson Auto Group operates in the Motor Vehicle Manufacturing industry.

What technology does Burt Watson Auto Group use?

Minus sign iconPlus sign icon
Burt Watson Auto Group's tech stack includes iCIMSAkamaiReact ReduxJSON-LDPreactAkamai Bot ManagerBootstrapNginx.

What is Burt Watson Auto Group's email format?

Minus sign iconPlus sign icon
Burt Watson Auto Group's email format typically follows the pattern of FLast@burtwatson.com. Find more Burt Watson Auto Group email formats with LeadIQ.

When was Burt Watson Auto Group founded?

Minus sign iconPlus sign icon
Burt Watson Auto Group was founded in 1955.
Burt Watson Auto Group logo

Burt Watson Auto Group

Motor Vehicle ManufacturingMichigan, United States51-200 Employees

Burt Watson Auto Group is a multi-brand automotive retailer operating in the Great Lakes Bay Region, with locations in Freeland, Reese, Pinconning, and West Branch. Established as a Chevrolet dealership in Freeland in 1955, the group now offers new and used vehicles across Chevrolet, Buick, Ford, and GMC brands, supported by a network of service, parts, and body shop capabilities to address maintenance, repairs, and collision recovery. The company positions itself as a regional automotive provider focused on convenience and comprehensive aftersales support, aiming to streamline the car ownership experience for customers who seek reliability and professional service. Based in Freeland, Michigan, the organization has expanded over the years to multiple dealerships and ongoing facility investments, reflecting growth within the motor vehicle manufacturing and retail services landscape.

Section iconCompany Overview

Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1955
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Burt Watson Auto Group's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Burt Watson Auto Group's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.