Insights

Regional Expansion Burt Watson Auto Group is actively expanding its dealership network within the Great Lakes Bay Region, including new locations for Chevrolet, Ford, and GMC. This indicates opportunities to offer tailored vehicle financing, service plans, and parts packages to a growing customer base across multiple locations.

Diverse Service Portfolio With comprehensive services including new and used vehicle sales, certified service, parts inventory, and body shop repairs, the company presents multiple touchpoints for cross-selling maintenance packages, aftermarket accessories, and extended warranty services to existing and prospective customers.

Strong Online Presence Utilizing technologies such as Facebook Pixel and various web management tools, Burt Watson demonstrates a focus on digital marketing and online customer engagement. This presents opportunities to develop targeted advertising campaigns, lead generation initiatives, and digital promotions for vehicle sales and services.

Top Regional Dealer Being consistently ranked among the top 250 Chevrolet dealers nationwide highlights Burt Watson's reputation for excellence. This status can be leveraged to introduce premium, high-margin products, exclusive offers, and loyalty programs aimed at its engaged and high-value customer segment.

Sustained Financial Growth With revenue between $50M and $100M, Burt Watson has a solid financial foundation for partnerships involving fleet sales, commercial vehicle offerings, and financing solutions, creating multiple avenues for expanding into corporate and commercial customer segments.

Similar companies to Burt Watson Auto Group

Burt Watson Auto Group Tech Stack

Burt Watson Auto Group uses 8 technology products and services including iCIMS, Dealer.com, Redux, and more. Explore Burt Watson Auto Group's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Dealer.com
    Automotive Website Design And Development Services
  • Redux
    Javascript Frameworks
  • Element UI
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • HSTS
    Security
  • Bootstrap
    UI Frameworks
  • Nginx
    Web Servers

Media & News

Burt Watson Auto Group's Email Address Formats

Burt Watson Auto Group uses at least 1 format(s):
Burt Watson Auto Group Email FormatsExamplePercentage
FLast@burtwatson.comJDoe@burtwatson.com
51%
First@burtwatson.comJohn@burtwatson.com
34%
First.Last@burtwatson.comJohn.Doe@burtwatson.com
11%
FirstL@burtwatson.comJohnD@burtwatson.com
4%

Frequently Asked Questions

Where is Burt Watson Auto Group's headquarters located?

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Burt Watson Auto Group's main headquarters is located at 7468 Midland Road Freeland, Michigan 48623 United States. The company has employees across 1 continents, including North America.

What is Burt Watson Auto Group's phone number?

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You can contact Burt Watson Auto Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Burt Watson Auto Group's official website and social media links?

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Burt Watson Auto Group's official website is burtwatson.com and has social profiles on LinkedIn.

What is Burt Watson Auto Group's SIC code NAICS code?

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Burt Watson Auto Group's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Burt Watson Auto Group have currently?

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As of May 2026, Burt Watson Auto Group has approximately 78 employees across 1 continents, including North America. Key team members include Chief Financial Officer: J. K.Founding Partner: H. A. B.Owner: L. E.. Explore Burt Watson Auto Group's employee directory with LeadIQ.

What industry does Burt Watson Auto Group belong to?

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Burt Watson Auto Group operates in the Motor Vehicle Manufacturing industry.

What technology does Burt Watson Auto Group use?

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Burt Watson Auto Group's tech stack includes iCIMSDealer.comReduxElement UISlickHSTSBootstrapNginx.

What is Burt Watson Auto Group's email format?

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Burt Watson Auto Group's email format typically follows the pattern of FLast@burtwatson.com. Find more Burt Watson Auto Group email formats with LeadIQ.

When was Burt Watson Auto Group founded?

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Burt Watson Auto Group was founded in 1955.

Burt Watson Auto Group

Motor Vehicle ManufacturingMichigan, United States51-200 Employees

Burt Watson Auto Group is proud to be an automotive leader in the Great Lakes Bay Region. Since opening our doors as a Chevrolet dealership in Freeland in 1955, we have expanded to open a Chevrolet dealership in Reese, MI in 2018, and a Ford dealership in Pinconning, MI in 2021 and a GMC dealership in West Branch, MI in 2025! Currently we have over 200 full and part time employees between our 3 dealerships. In recent years we have invested in new buildings, remodels, and service expansion. We have consistently been in the top 250 dealers in America out of approximately 4000 Chevrolet dealers. Customers throughout the region choose to work with us because we are committed to excellence at every turn.

Services we offer-

Sales: We offer a wide selection of new and used vehicles and hope to make the car buying process as quick and hassle free as possible. You can trust that the Burt Watson team will get you into the car or truck you choose with professionalism and attention to your needs. 

Service: At Burt Watson, the Certified Service experts know precisely which parts on your car, truck, or SUV needs -rely on them to maintain your vehicle. At our service center, our team can tackle any job. It doesn’t matter if you need a new belt, new filters, or something in between. We’re here to help! 

Parts: Burt Watson proudly offers the most comprehensive inventory of genuine Chevrolet, Buick, and Ford parts. Our parts center team is run by friendly and knowledgeable staff members who can accurately answer all the parts-related questions you have. 

Body Shop: When you’ve been involved in a vehicle crash, it can be stressful choosing a repair center that provides high quality repair and service. At our Freeland and Pinconning locations, you get a peace of mind because we offer expertise needed to get you back on the road with repair procedures to help ensure your vehicle is restores to its original, pre-collision condition.

Section iconCompany Overview

Headquarters
7468 Midland Road Freeland, Michigan 48623 United States
Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1955
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Burt Watson Auto Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Burt Watson Auto Group's revenue is estimated to be in the range of $50M$100M

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