Intermediary Partnerships The company sources thousands of deals annually through intermediaries such as attorneys, CPAs, bankers, consultants, and business brokers. This presents a growth opportunity to formalize and expand partnerships with these intermediaries to increase deal flow, especially for deals with EBITDA above one million. Action: develop a partner program with marketing alignment, referral tracking, exclusive listings, and regular performance reviews to maximize referrals and conversion rates.

Seller Onboarding Growth Sellers can list for free and the platform serves a global buyer network, with more than 700 pre qualified buyers referred each year. There is an opportunity to drive more seller listings by highlighting free exposure and a streamlined onboarding process, supported by seller testimonials and clear success stories. Action: launch targeted seller acquisition campaigns and optimize the listing workflow to accelerate onboarding.

Cross Border Growth With a worldwide buyer network, the service is well suited to facilitating cross border transactions. There is an opportunity to expand cross border capabilities by offering localization, regulatory guidance, and partnerships with international intermediaries to handle multilingual deals and compliance. Action: create cross border deal templates, localized marketing, and local partner networks.

Premium Listings Monetization Currently sellers incur no listing costs while buyers pay a 1 percent success fee. There is potential to monetize listings through premium visibility options or enhanced deal exposure while preserving the no cost to seller model. Action: pilot paid premium listing packages such as featured positions and targeted buyer outreach, and measure impact on deal velocity and margins.

Data Driven Matchmaking Leverage the existing tech stack to improve match quality by analyzing buyer criteria and seller EBITDA, industries, and locations. Opportunity to implement automated matching, dashboards, and performance metrics to increase conversion and shorten time to close.