Ethics leadership Position the alliance as a premier advocate for city-level business ethics initiatives, highlighting opportunities to partner with local government and chambers to co-create compliance and ethics programs for client organizations.

Mid-market focus Target small to mid-sized enterprises in the Omaha area leveraging the organization’s scale (11-50 employees) to offer scalable ethics training, compliance audits, and governance frameworks aligned with SA8000, ISO 37001, or similar standards.

Tech-enabled delivery Leverage the existing tech stack (Salesforce, QuickBooks, Google Workspace, Adobe Suite, email automation) to propose integrated ethics program management, digital training, and reporting dashboards that streamline client adoption and ROI measurement.

Brand credibility Utilize partnerships with Creighton University, the Chamber, and the Better Business Bureau to co-market premium ethics advisory services, offering joint seminars, thought leadership, and certification programs to attract enterprise clients.

Revenue expansion Recognize a healthy revenue range and cross-sell opportunities into larger organizations or adjacent markets (e.g., supply chain integrity, anti-corruption training, vendor risk assessments) by showcasing proven impact and case studies from similar ethics initiatives.