Market Leadership BuzzBallz/Southern Champion holds the top position in the United States ready-to-drink cocktail segment, as evidenced by Nielsen data, indicating a strong market presence and brand loyalty that can be leveraged for upselling and new product introductions.

Diverse Distribution With products sold across convenience stores, liquor outlets, casinos, arenas, and airlines, the company maintains extensive distribution channels, providing multiple opportunities to introduce new flavors, packaging options, or related beverage products to existing customers.

Women-Owned Edge As the only woman-owned distillery and winery in the US recognized as a top Women-Owned Business, there is potential to target demographic segments and corporate clients prioritizing minority and women-owned suppliers for partnerships, collaborations, and procurement opportunities.

Expansion Potential The launch of premium spirits and continued growth in the ready-to-drink cocktail segment suggest ongoing product innovation and potential for expanding into premium markets or developing complementary beverage lines for increased revenue streams.

Tech and Engagement Utilizing a modern tech stack including Google Cloud and digital marketing channels such as YouTube indicates an openness to digital marketing, e-commerce, and data-driven sales strategies that can be harnessed for targeted outreach and customer engagement campaigns.