Expanding Performance Marketing MNTN's rapid growth in agency-led accounts, which have increased fourfold in 2025, signals a rising demand for effective performance marketing solutions. This expanding ecosystem presents opportunities for integrated advertising tools and data analytics services to support their continued growth.

CTV Advertising Adoption With a focus on Connected TV and recent integrations such as CallRail for call and text attribution, there is a clear opportunity to offer targeted advertising and measurement solutions that enhance ad recall, engagement, and ROI for brands investing in CTV channels.

Strategic Partnerships The appointment of a dedicated head for data partnerships highlights MNTN's commitment to strengthening technology alliances. This presents a chance for sales teams to pitch supplementary data management, audience targeting, and partnership tools that complement MNTN's platform.

Niche Entertainment Market Buzztime's focus on interactive entertainment within hospitality venues creates opportunities to cross-sell engagement and loyalty solutions, such as digital rewards or event-based marketing, to venues looking to differentiate their customer experiences.

Technological Synergies Given Buzztime's diverse tech stack, including Pardot, Tailwind CSS, and Ivory Search, there is potential for offering custom software development, marketing automation, or user engagement analytics to optimize platform performance and customer reach.