Expansion Opportunity By Charlotte is expanding its physical footprint in Western Australia with three new Perth locations as of March 2026, signaling a growing omnichannel approach and potential partnerships with local retailers, venues, or POS providers to support new stores and in-store experiences.

Mid-Market Scale With 51-200 employees and revenue between 10M and 25M, By Charlotte sits in the mid-market jewelry space, presenting a ripe target for wholesale collaborations, distribution deals, and private label opportunities that align with their meaningful keepsake jewelry positioning.

Digital Commerce Current tech stack includes BigCommerce and WordPress, indicating strong e-commerce capabilities. Potential sales plays include optimizing conversion, enhancing live selling, deploying digital marketing automation, or offering wholesale portal integrations to support multi-channel growth.

Financing Readiness A mid-sized, fast-growing brand with established revenue suggests openness to payment solutions, BNPL integrations, and financing options for customers, staff training, or store rollouts that can improve average order value and basket size.

Brand Story and Loyalty The emphasis on meaningful keepsakes and symbols provides opportunities for partnerships in storytelling, gifting programs, and loyalty/CRM initiatives, including co-branded campaigns, influencer collaborations, and targeted retention offers appealing to both existing customers and new markets.