Strong Market Recognition Byrna's inclusion in Forbes' America's Most Successful Small-Cap Companies list highlights its rapid growth and strong market presence, presenting an opportunity to leverage its success story for upselling or strategic partnerships.

Innovative Product Line The flagship Byrna HD provides a safer alternative to traditional firearms, creating potential sales opportunities with law enforcement agencies, security firms, and personal security consumers seeking non-lethal defense options.

Expanding Marketing Efforts Recent initiatives such as launching an AI advertising workstream and strategic partnerships suggest growing brand awareness and lead generation, ideal for targeted outreach to interested safety and security markets.

Industry Engagement Participation in key events like the SHOT Show and Bike Night indicates active engagement with the firearms, security, and outdoor communities, facilitating networking and new sales channels.

Potential for Institutional Sales Partnerships with organizations like the USCCA and Brooksdefense point toward opportunities for bulk or institutional purchases, especially among organizations promoting self-defense and personal safety.