Boutique scale Small architecture and planning firm with 2-10 employees presents an opportunity to offer scalable collaboration tools, lightweight project management, and targeted design software licenses that fit a lean operation.

Mid-market lift Revenue in the $1M–$10M range suggests potential for strategic services such as branding coordination, BIM/CAD workflow optimization, and client presentation enhancements to support growth into higher-margin projects.

Tech optimization Current tech stack includes industry-standard tools; there is room to upsell modern collaboration platforms, secure hosting, and batch licensing of design software to improve efficiency and security.

Location focus Based in Chicago near major office hubs; sales opportunities could include local government, commercial development, and mixed-use projects where regional presence and quick scoping capabilities matter.

Competitive positioning Compared with larger firms, Byrne Design may benefit from services that emphasize turnkey project support, fast turnaround, and flexible engagement models to win smaller for-rk and mid-size bids.