BzzAgent Email Format

Advertising ServicesIllinois, United States11-50 Employees

BzzAgent, part of PowerReviews, operates in the advertising services space with a focus on influencer engagement for major brands. It coordinates a network of everyday influencers to create authentic content and conversations in the channels that matter, aiming to drive sales at scale. The company provides an engagement platform and measurement practices that analyze key retail metrics, incremental sales, and return on investment, reflecting a data-driven approach.

The business traces its roots to word-of-mouth marketing dating back to 2001 and is based in Chicago, Illinois, positioning itself as a global leader in consumer advocacy. In 2018, PowerReviews acquired BzzAgent, expanding its capabilities for scale, targeting, social media integration, and syndication across brands and retailers. In 2019, the company introduced a branded RUN LDN pack to honor its collaboration with New Balance and the London Marathon.

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