Insights

Strategic partnerships Acquired by Tripadvisor and expanded North America presence with ongoing collaborations, including recent partnerships with Tourpreneur and integration with AI-powered Dazhboards. These relationships indicate appetite for channel expansion and tech-enabled distribution, suggesting sales opportunities with tour operators seeking broader OTAs and AI-driven insights.

Large partner network Connects to over 2,600 OTAs and resellers, enabling operators to scale bookings and reach new markets. This robust distribution network presents upsell potential for operators needing enhanced channel management, analytics, and automated inventory control.

Product-led growth No-code tools and widgets to convert websites into direct booking engines, plus a 14-day free trial. Indicates a low-friction entry for small to mid-size operators and a strong upsell path to premium features like advanced analytics and direct channel optimization.

Financial scale Reported revenue in the half-billion to one-billion range with a sizable employee base. Signals a mature platform with budget for enterprise-grade implementations, professional services, and multi-region deployments, presenting opportunities for larger operators and resale partnerships.

Industry focus Targets experiences operators across activities, tours, events, attractions and transportation, plus resellers and marketplaces. This breadth creates cross-sell opportunities into adjacent experience segments and potential collaborations with operators seeking end-to-end booking and channel management under one ecosystem.

Similar companies to Bókun, a Tripadvisor company

Bókun, a Tripadvisor company Tech Stack

Bókun, a Tripadvisor company uses 8 technology products and services including Optimizely, Hotjar, Microsoft Clarity, and more. Explore Bókun, a Tripadvisor company's tech stack below.

Media & News

Bókun, a Tripadvisor company's Email Address Formats

Bókun, a Tripadvisor company uses at least 3 email formats:
Bókun, a Tripadvisor company Email FormatsExamplePercentage
First@bokun.ioJohn@bokun.io
61%
FLast@bokun.ioJDoe@bokun.io
28%
First.Last@bokun.ioJohn.Doe@bokun.io
11%

Frequently Asked Questions

What is Bókun, a Tripadvisor company's official website and social media links?

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Bókun, a Tripadvisor company's official website is bokun.io and has social profiles on LinkedIn.

How much revenue does Bókun, a Tripadvisor company generate?

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As of August 2026, Bókun, a Tripadvisor company's annual revenue is estimated to be $500M - $1B.

What is Bókun, a Tripadvisor company's SIC code and NAICS code?

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Bókun, a Tripadvisor company's SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does Bókun, a Tripadvisor company have currently?

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As of August 2026, Bókun, a Tripadvisor company has approximately 71 employees across 4 continents, including Europe, Asia and North America. Key team members include Head Of Analytics: B. H., Director Of Marketing: I. M. and Senior Director Sales, Marketing And Partnerships: P. S. Explore Bókun, a Tripadvisor company's employee directory with LeadIQ.

What industry does Bókun, a Tripadvisor company belong to?

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Bókun, a Tripadvisor company operates in the Software Development industry.

What technology does Bókun, a Tripadvisor company use?

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Bókun, a Tripadvisor company's tech stack includes Optimizely, Hotjar, Microsoft Clarity, Duda, Google Workspace, Sentry, Intercom and Vercel.

What is Bókun, a Tripadvisor company's email format?

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Bókun, a Tripadvisor company's email format typically follows the pattern of First@bokun.io. Find more Bókun, a Tripadvisor company email formats with LeadIQ.

When was Bókun, a Tripadvisor company founded?

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Bókun, a Tripadvisor company was founded in 2012.
Bókun, a Tripadvisor company logo

Bókun, a Tripadvisor company

Software DevelopmentReykjavík, Iceland51-200 Employees

Bókun is a software development company headquartered at 4 Katrínartún, Reykjavík, Iceland, and employs between 51 and 200 people. It provides a booking and channel management platform for bookable experiences, serving operators of activities, attractions, events, tours, and transportation, as well as resellers and marketplaces. Founded in 2012 and acquired by TripAdvisor in 2018, Bókun operates as part of the TripAdvisor portfolio. The platform connects to more than 2,600 OTAs and resellers, enabling users to manage, sell, and grow their business, and includes no-code tools and widgets to facilitate direct online bookings. The company offers a 14-day free trial and lists a tech stack including Optimizely, Hugo, Vercel, Lua, and JSON-LD; recent updates include North America market activity such as a 2026 integration with Dazhboards Pty.

Section iconCompany Overview

Website
bokun.io
SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $500M - $1B

    Bókun, a Tripadvisor company's revenue is estimated to be in the range of $500M - $1B

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