Niche scale Target the wholesale sector with a focused approach given the small team size (2-10 employees) and Oklahoma-based operations to offer flexible, cost-efficient solutions that scale alongside their business.

Tech footprint Leverage their current tech stack (network infrastructure, security headers, CDN/hosting) to propose integrated security hardening, performance optimization, and vendor-managed hosting services as a value add.

Procurement focus Position as a supplier enablement partner for wholesale distributors by offering procurement automation, EDI readiness, or category-specific supply chain efficiency improvements aligned with small to mid-market wholesalers.

Growth potential Since no recent funding details are available, highlight opportunities for cost containment and efficiency gains to support growth, potentially enabling them to scale staff and expand distribution without large upfront investments.

Competitive framing Benchmark against similar wholesale firms with modest employee counts and mid-market revenue ranges to craft competitive pricing, service level agreements, and onboarding timelines that appeal to a lean operations team.