Leading Market Position C. Raker & Sons is the top producer of grown-to-order plugs and liners in North America, offering an extensive catalog of over 3,200 plant varieties, which provides a strong foundation for cross-selling complementary products and expanding into new plant categories.
Innovation and Quality Focus With a dedicated cross-functional team developing The Raker List featuring the best genetics, there is a significant opportunity to leverage their reputation for premium quality plants in marketing campaigns and premium product offerings to attract high-end growers and premium landscape contractors.
Sustainable Technology Use Utilizing advanced tech tools such as Cloudflare and MySQL, Raker demonstrates a commitment to modern, efficient web infrastructure, creating opportunities for enhanced digital sales platforms, personalized marketing, and improved customer engagement.
Growing Market Segment Operating within the ornamental and horticultural sector with a revenue range of 10 to 25 million dollars, Raker is positioned within a competitive landscape that values innovation and quality, indicating potential for sales growth through targeted outreach to niche markets such as landscape designers and specialty growers.
International Reach With customers around the globe, Raker offers opportunities to develop international sales strategies, emphasizing cultural and regional product preferences, and expanding distribution channels to tap into emerging markets for nursery products.