New Leadership Recently appointed CEO, Greg Collins, brings a fresh perspective to C3 Metrics, providing a potential entry point for sales discussions to explore the company's new strategic direction and opportunities for collaboration.

Expanded Offerings With the promotion of Jeff Greenfield to Chief Attribution Officer and the addition of Lauren Lannan as Director of Product Management, C3 Metrics has enhanced its service portfolio, offering a wider range of solutions that could appeal to new clients seeking innovative marketing measurement tools.

Strategic Partnerships C3 Metrics partnered with Bugcrowd Inc. for a Bug Bounty Program, showcasing a commitment to data security. This emphasis on security could be leveraged in sales conversations with prospects concerned about safeguarding their marketing data.

Innovative Solutions The launch of the Attribution Data Cloud and This is Attribution podcast series highlight C3 Metrics' dedication to cutting-edge technology and thought leadership. Such initiatives can be used to position the company as an industry innovator, attracting clients looking for advanced advertising solutions.

Competitive Comparison By juxtaposing C3 Metrics against competitor companies like FOLK, Adlucent, and Syntasa, sales professionals can emphasize C3 Metrics' unique value proposition, tailored services, and potential cost efficiency, steering the discussion towards choosing C3 Metrics for enhanced ROI.