Customer Focus Cable and Connections serves a diverse client base including end users, universities, installers, and resellers, offering opportunities to tailor solutions across various segments and expand relationships with educational institutions and technology integrators.

Product Expertise With a strong understanding of data, voice, and AV cables provided since 1997, the company emphasizes knowledgeable support, which can be leveraged to cross-sell advanced or complementary connectivity solutions to existing clients seeking high-quality supplies.

Regional Expansion Operating from multiple locations including Florida and South Carolina, there is potential to target regional markets and expand distribution channels, especially within local schools, government agencies, and enterprise customers migrating to modern connectivity solutions.

Market Opportunities Compared to larger competitors with extensive staff and revenues, Cable and Connections can capitalize on its agility and personalized service to attract small to medium-sized organizations looking for flexible, cost-effective supply options.

Growth Potential With annual revenues between one and ten million dollars, there is significant room for growth through targeted marketing to niche segments, expanding product lines, and strengthening supplier partnerships to offer competitive pricing and faster delivery.