Diverse Customer Base Cable and Connections serves a wide range of clients including end users, universities, installers, and resellers of various sizes, indicating opportunities for tailored solutions across different market segments.

Product Expertise The company’s deep understanding of data, voice, and AV cables from major manufacturers positions it well to upsell advanced or complementary product lines to existing customers.

Regional Presence With warehouses in South Carolina and Florida, Cable and Connections can effectively target regional market growth while exploring logistics partnerships to expand reach.

Growth Potential Operating within a mid-tier revenue range of 1 to 10 million USD and a relatively small team suggests room for scalable expansion and increased sales through targeted marketing and product diversification.

Competitive Positioning While smaller than industry giants, Cable and Connections’ specialization and flexible supply chain can be leveraged to attract small to medium-sized clients seeking personalized service and quick delivery options.