Small scale growth Target boutique retailers and specialty grocery stores that emphasize gluten-free and artisanal spices. With a near-zero to one employee base and sub-$1M revenue, there’s room to expand via wholesale partnerships with local shops and online marketplaces.

Strategic partnerships Leverage past collaborations with Idaho Tourism and Idaho Brewers United to pursue co-branded beer and BBQ pairing kits with regional breweries and tourism boards, expanding distribution through craft beverage channels.

Ecommerce focus Capitalize on Squarespace and Shopify presence by offering subscription-based spice bundles, gift sets, and seasonal flavors to boost repeat purchases and average order value targeting home cooks and gift buyers.

Digital engagement Enhance online discovery and conversion by optimizing for local search (Google Maps) and leveraging HubSpot for lead nurturing, newsletters, and recipe-driven content that drives traffic to ecommerce.

Vertical expansion Explore partnerships with gluten-free and specialty food distributors to scale beyond direct-to-consumer, using their networks to reach retailers with limited spice assortment and align with gluten-free consumer demand.