Insights

Expanding Product Range CALI Floors continuously innovates and expands its flooring and building materials collections, including European oak, bamboo, vinyl planks, composite decking, and outdoor turf. This ongoing product development presents opportunities to cross-sell new high-performance and eco-friendly options to existing customers seeking diverse home improvement solutions.

Sustainability Focus The company's partnership with Benchmark International for VOC testing and its eco-minded product offerings highlight a strong commitment to environmentally responsible building materials. Sales efforts can emphasize CALI’s sustainable practices and certifications to attract environmentally conscious clients and businesses.

Market Positioning Recognized as an Inc. 5000 Fastest Growing Company for 13 years, CALI’s reputation for rapid growth and innovative products positions it well to target high-growth residential and commercial markets that value durability, coastal aesthetics, and modern design.

Digital Engagement With a robust tech stack including platforms like Houzz and Next.js, CALI actively engages with online customers and partners. Leveraging their digital channels and platform data can facilitate targeted marketing campaigns to reach design professionals, homebuilders, and eco-minded consumers.

Recent Product Launches New collections such as Reserve European hardwood and Windansea High Tide vinyl plank demonstrate CALI’s focus on premium, innovative products. Business development opportunities exist in promoting these new offerings to premium segments and exploring partnerships with contractors and specifiers interested in high-quality, modern designs.

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CALI Floors Tech Stack

CALI Floors uses 8 technology products and services including Facebook Pixel, CIM Technologies, Houzz, and more. Explore CALI Floors's tech stack below.

  • Facebook Pixel
    Analytics
  • CIM Technologies
    Cad & Graphics
  • Houzz
    E-commerce Platforms
  • Next.js
    Javascript Frameworks
  • dc.js
    Javascript Graphics
  • Pingdom
    Real User Monitoring
  • Vimeo
    Video Players
  • Sumo
    Widgets

CALI Floors's Email Address Formats

CALI Floors uses at least 2 format(s):
CALI Floors Email FormatsExamplePercentage
FLast@calibamboo.comJDoe@calibamboo.com
95%
First@calibamboo.comJohn@calibamboo.com
5%
FLast@califloors.comJDoe@califloors.com
100%

Frequently Asked Questions

Where is CALI Floors's headquarters located?

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CALI Floors's main headquarters is located at 662 Encinitas Boulevard Encinitas, California 92024 United States. The company has employees across 5 continents, including North AmericaSouth AmericaAsia.

What is CALI Floors's phone number?

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You can contact CALI Floors's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CALI Floors's official website and social media links?

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CALI Floors's official website is califloors.com and has social profiles on LinkedIn.

What is CALI Floors's SIC code NAICS code?

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CALI Floors's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does CALI Floors have currently?

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As of March 2026, CALI Floors has approximately 157 employees across 5 continents, including North AmericaSouth AmericaAsia. Key team members include Ceo: R. M.Vice President Of National Accounts And Home Centers: C. C.Vice President Of Transportation And Warehousing: B. B.. Explore CALI Floors's employee directory with LeadIQ.

What industry does CALI Floors belong to?

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CALI Floors operates in the Wholesale Building Materials industry.

What technology does CALI Floors use?

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CALI Floors's tech stack includes Facebook PixelCIM TechnologiesHouzzNext.jsdc.jsPingdomVimeoSumo.

What is CALI Floors's email format?

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CALI Floors's email format typically follows the pattern of FLast@calibamboo.com. Find more CALI Floors email formats with LeadIQ.

When was CALI Floors founded?

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CALI Floors was founded in 2004.

CALI Floors

Wholesale Building MaterialsCalifornia, United States51-200 Employees

CALI empowers stunning home transformations with durable, high-value products that are easy to buy, install, and maintain. Guided by a coastal aesthetic and attitude, the brand's omni-channel home improvement platform enables customers to design responsibly with eco-minded options.  
 
Based in San Diego, California, CALI's ever-expanding flooring collections include European oak, bamboo, eucalyptus, luxury vinyl plank, and waterproof laminate, in addition to composite decking, turf, bamboo fencing, bamboo plywood, and rugs -- all while delivering the industry’s best customer experience.     
 
Founded in 2004 and recognized as an Inc. 5000 Fastest Growing Company for 13 consecutive years, CALI models how individuals, businesses, and communities can implement modern designs with structural strength and authentic coastal style. 

At CALI, our team is our greatest asset. We're committed to nurturing their growth and well-being in a dynamic, empowering environment. Our employees thrive on strong connections — with each other and our customers and partners — and enjoy a collaborative, casual, and contemporary workplace which also happens to be dog-friendly! Join us for a rewarding and fast-paced career journey.

Section iconCompany Overview

Headquarters
662 Encinitas Boulevard Encinitas, California 92024 United States
Phone number
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Founded
2004
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    CALI Floors's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    CALI Floors's revenue is estimated to be in the range of $100M$250M

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