Market Niche Focus The California Assisted Living Association specializes exclusively in representing Residential Care Facilities for the Elderly, including Assisted Living, Memory Care, and Continuing Care Retirement Communities, offering targeted engagement opportunities for providers in this growing senior care segment.
Growing Market Size With a revenue range of up to 10 million dollars and a broad membership base that includes independent operators to large national organizations, CALA presents a sizable and diverse customer base for healthcare technology, staffing solutions, and service providers.
Digital Presence Utilizing a range of online and cloud-based technologies, including YouTube, SendGrid, and Nginx, indicates an active digital strategy, providing opportunities for digital marketing, content distribution, and online engagement tools for business outreach.
Industry Relationships Membership includes providers catering to residents with dementia and active lifestyles, presenting opportunities for specialized healthcare products, memory care innovations, and lifestyle-oriented senior solutions.
Regional Leadership Located in Sacramento, CALA is well-positioned to facilitate collaborations with local government, healthcare regulators, and regional service providers, ideal for organizations seeking to expand within California’s senior care ecosystem.