Digital Engagement CASA's use of modern web technologies such as oEmbed, Lightbox, HTTP/3, and robust hosting infrastructure indicates an active online presence. This provides opportunities to offer digital tools, education platforms, or technological solutions to further enhance member engagement and streamline communication efforts.

Industry Leadership With recent leadership appointments and active collaboration with organizations like CWEA, CASA is positioned as a key influencer in California’s water and sanitation sector. Companies offering advocacy, regulatory compliance, or industry-specific consulting services could leverage these relationships for strategic partnerships.

Financial Scale Generating revenue between $50M and $100M, CASA has substantial purchasing power and influence within the utilities industry. This scale presents sales opportunities for vendors providing specialized equipment, technology, or services tailored to large organizations in the clean water sector.

Membership Network CASA connects a tight-knit community of water agencies and sanitation agencies across California, creating opportunities for targeted outreach, membership solutions, and value-added services that support their advocacy and operational needs.

Market Trends Given CASA’s long-standing history in water advocacy and recent focus on webinars and collaboration, there is a clear emphasis on education and operational planning around environmental and health concerns. Vendors offering innovative water treatment, safety, or environmental monitoring solutions can find a receptive audience.