Strategic Partnerships Leverage the long-standing collaboration with the San Diego Symphony to co-create joint-performance packages, sponsorship opportunities, and cross-promotional campaigns that appeal to arts patrons and corporate sponsors.

Community & Education Target local schools and youth programs for outreach performances and workshops, capitalizing on CBC’s history of nurturing choreographers and dancers, to build future audiences and potential donor pipelines.

Digital & Analytics Expand digital marketing and ticketing optimization using existing tech stack (Squarespace, WordPress, iCIMS) and analytics tools to drive ticket conversions, member acquisitions, and season subscriptions.

Affiliates & Sponsorships Offer tiered sponsorship packages to local businesses and arts sponsors, highlighting CBC’s 50th anniversary season and high-quality performances to secure annual funding and in-kind support.

Audience Growth Position CBC as San Diego’s premier ballet with a mix of classical and contemporary repertoire, targeting affluent arts-goers and corporate audiences for premium seating, VIP experiences, and multi-performance bundles.