California Beef Council
Public Relations and Communications Services2-10 Employees
The California Beef Council (CBC) was established in 1954 to serve as the promotion, research and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The Council is comprised of 42 members and alternates, appointed by the California Secretary of Agriculture. The members set priorities for the CBC and represent all segments of beef production within California including range cattle, dairy cattle, feedlots, packers/processors and the general public. Beef Promotion Act and Order As part of the 1985 Farm Bill, a national Beef Checkoff Program was established which assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board (CBB), which oversees the national checkoff program. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef. The CBB's 110 members are appointed by and held accountable to the Secretary of Agriculture. CBB members represent all segments of the beef industry including beef, veal and dairy producers, and importers.
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