Industry Partnerships California Fresh Fruit Association has formed partnerships with organizations like the California Farmworker Foundation, presenting potential collaboration opportunities to offer products or services to their network.

Government Affairs With key hires like Daniel Hartwig as president and Jim Costa as Chair to the House Agriculture Committee, there's potential to engage in government affairs services tailored to the agriculture sector through targeted consultations or advocacy efforts.

Market Expansion Recent launches like AB 616 open avenues for engaging in legislative compliance services or assisting members in navigating new regulations related to agricultural voting laws, showing a market expansion opportunity in this niche.

Technology Integration Utilizing a tech stack featuring tools like Google Analytics and Stripe, there's a sales opportunity in offering tech solutions or training services to optimize digital operations within the association and its members.

Employee Well-being Participation in initiatives such as mask distribution for agricultural employees highlights a potential avenue for providing health and safety products/services or wellness programs to support the well-being of agricultural workers connected to the association.