Leadership transition With a recent leadership shift as Ron Fong retires and a new president/CEO starting November 2026, there is an opportunity to position services around leadership alignment, executive onboarding, and governance communications to ensure continuity and strategic messaging for member engagement.

Industry scope Representing around 500 retail members and 300 supplier companies across California and Nevada signals broad market access within the grocery and CPG ecosystem, suggesting upsell potential in membership growth initiatives, event sponsorships, and targeted advocacy services for both retailers and suppliers.

Growth hires Recent hires across marketing, events, and government affairs indicate an active expansion of programmatic offerings and member services; this creates openings for strategic partnerships, digital marketing packages, and event management solutions that enhance member value.

Digital modernization Adoption of several cloud and content tools (WordPress, Shopify, Office 365, Adobe Suite, Cloudflare) shows receptivity to digital platforms; a tailored tech-enabled member portal, CRM enhancements, and digital sponsorship packages could unlock new revenue streams.

Financial scale With revenue in the $10–$25 million range and a statewide reach, there is potential to offer scalable services such as policy intelligence reports, regulatory updates, and premium membership tiers or education programs that align with budget cycles of large operators and suppliers.