Industry Advocacy Position CH&LA as a strategic partner for policy, lobbying, and educational event sponsorship. Highlight opportunities to provide data, research, or tools to support California lodging industry advocacy efforts and membership benefits.

Member Growth Leverage CH&LA’s active member network (hotels from small inns to large properties) to offer scalable solutions such as multi-property subscription services, group purchasing, or training programs tailored to diverse lodging operators.

Safety & Certification Bridge with CH&LA’s Clean & Safe initiatives and meeting/event safety guidelines to offer certification programs, compliance software, or safety-focused services that can be co-branded for member facilities.

Digital & Education Capitalize on CH&LA’s educational conferences and regional seminars by providing content platforms, LMS integrations, event tech, sponsorships, and targeted advertising to reach California lodging professionals.

Strategic Partnerships Explore collaboration with partner associations (e.g., Sacramento Hotel Association) and industry groups to expand reach, create joint programs, and offer bundled solutions across the California lodging market.