Insights

Established Market Presence CaliforniaChoice has been serving California small businesses since 1996, demonstrating a strong foothold in the regional market with over 28 years of industry experience, making it a trusted provider for small business health insurance solutions.

Broad Carrier Access With access to up to eight major health carriers including Anthem Blue Cross, Kaiser Permanente, and UnitedHealthcare, CaliforniaChoice offers extensive flexibility to clients, creating opportunities to tailor plans and expand our product offerings to meet diverse customer needs.

Financial Stability Generating significant revenue in the range of $100 million to $250 million, CaliforniaChoice presents a financially stable partner capable of investing in growth initiatives and expanding its market share within the small business health insurance sector.

Strong Industry Relationships Collaborations with established firms like Modera Inc. since 2012 and the seamless integration of services such as a consolidated billing system position CaliforniaChoice as a strategic partner with reliable industry connections, opening doors for joint ventures and upselling opportunities.

Market Positioning and Growth Potential Operating in a competitive landscape alongside large organizations such as Blue Shield and Kaiser Permanente, CaliforniaChoice’s focus on employee choice and simplified enrollment processes offer a competitive edge to attract small businesses seeking flexible and cost-effective health plans.

CaliforniaChoice Tech Stack

CaliforniaChoice uses 8 technology products and services including WordPress, TrustArc, Salesforce Marketing Cloud Account Engagement, and more. Explore CaliforniaChoice's tech stack below.

  • WordPress
    Content Management System
  • TrustArc
    Cookie Compliance
  • Salesforce Marketing Cloud Account Engagement
    Marketing Automation
  • American Express
    Payment Processing
  • Sprout Social
    Social Media Marketing Software
  • VMware
    Virtualisation Software
  • Citrix
    Virtualisation Software
  • Nginx
    Web Servers

CaliforniaChoice's Email Address Formats

CaliforniaChoice uses at least 1 format(s):
CaliforniaChoice Email FormatsExamplePercentage
FLast@calchoice.comJDoe@calchoice.com
94%
FirstLast@calchoice.comJohnDoe@calchoice.com
3%
Last@calchoice.comDoe@calchoice.com
2%
First_Last@calchoice.comJohn_Doe@calchoice.com
1%

Frequently Asked Questions

Where is CaliforniaChoice's headquarters located?

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CaliforniaChoice's main headquarters is located at 721 South Parker, Suite 140. The company has employees across 1 continents, including North America.

What is CaliforniaChoice's phone number?

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You can contact CaliforniaChoice's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is CaliforniaChoice's official website and social media links?

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CaliforniaChoice's official website is calchoice.com and has social profiles on LinkedIn.

How much revenue does CaliforniaChoice generate?

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As of December 2025, CaliforniaChoice's annual revenue is estimated to be $41M.

What is CaliforniaChoice's SIC code NAICS code?

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CaliforniaChoice's SIC code is 6411 - Insurance Agents, Brokers, and Service NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does CaliforniaChoice have currently?

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As of December 2025, CaliforniaChoice has approximately 201 employees across 1 continents, including North America. Key team members include Director/Manager: J. B.Sales Account Manager: P. O.Project Manager: J. P.. Explore CaliforniaChoice's employee directory with LeadIQ.

What industry does CaliforniaChoice belong to?

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CaliforniaChoice operates in the Insurance industry.

What technology does CaliforniaChoice use?

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CaliforniaChoice's tech stack includes WordPressTrustArcSalesforce Marketing Cloud Account EngagementAmerican ExpressSprout SocialVMwareCitrixNginx.

What is CaliforniaChoice's email format?

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CaliforniaChoice's email format typically follows the pattern of FLast@calchoice.com. Find more CaliforniaChoice email formats with LeadIQ.

When was CaliforniaChoice founded?

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CaliforniaChoice was founded in 1996.

CaliforniaChoice

InsuranceCalifornia, United States201-500 Employees

CaliforniaChoice is the complete small business solution. With access of up to eight carriers, multiple plan designs, more provider networks, and a variety of additional benefits – some of which are included at no additional cost – our program is designed to keep California small businesses satisfied, year-after-year.

CaliforniaChoice is proud to offer access to the following health plans:

- Anthem Blue Cross
- Health Net
- Kaiser Permanente
- Sharp Health Plan
- Sutter Health Plus
- UnitedHealthcare
- Western Health Advantage

And there’s just ONE employer application, ONE consolidated monthly bill, and ONE toll-free number for answers to questions. It's that simple. 

Serving California Businesses Since 1996.

CaliforniaChoice is the authority on employee-choice health care. Having served California small businesses for over 28 years, you can count on our team to provide you with the proven expertise of a company with years of experience providing employee benefits.

CaliforniaChoice also offers a wide array of optional and no-cost additional benefits. For more information visit www.calchoice.com.

Section iconCompany Overview

Headquarters
721 South Parker, Suite 140
Phone number
SIC Code
6411 - Insurance Agents, Brokers, and Service
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1996
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    CaliforniaChoice's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    CaliforniaChoice's revenue is estimated to be in the range of $100M$250M

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