Strong Market Presence Calipso has established itself as the leading regional provider of ERP solutions in Latin America with over 30 years of experience and the highest number of successful ERP implementations in the region, indicating a solid reputation and a large installed base.

Recent Acquisition Expansion Since its acquisition by Visma in 2022, Calipso benefits from increased resources, technology support, and integration into a broader network, presenting opportunities for cross-selling and upselling of digital transformation services.

Mid-Market Focus With a primary focus on medium and large enterprises across various industries, Calipso's adaptable ERP solutions open avenues for tailored sales approaches targeting diverse organizational needs within these segments.

Growth and Revenue Potential Calipso's revenue range of ten to fifty million dollars along with recent funding rounds suggest ongoing growth and investment opportunities, making it a suitable target for expanding digital transformation and enterprise software solutions.

Technology-Driven Approach Utilizing advanced tracking and marketing tools such as Google Ads conversions, Facebook Pixel, and LinkedIn Insight, Calipso demonstrates a strong digital presence and data-driven marketing, which can be leveraged for targeted outreach and engagement strategies.