Market Leadership Calipso is recognized as the regional leader in successful ERP implementations in Latin America, indicating a strong track record and credibility that can facilitate trust-based sales engagements with mid-sized and large enterprises seeking proven ERP solutions.

Strategic Acquisition Since its acquisition by Visma in 2022, Calipso benefits from increased resources, technological integration, and a broader network, creating opportunities to expand sales through cross-sell strategies within the Visma ecosystem targeting similar customer segments.

Growth Potential With revenue estimates between $10 million and $25 million and a sizable workforce of up to 500 employees, Calipso demonstrates growth momentum, signaling potential for upselling or expanding existing customer accounts as the company scales.

Industry Focus Calipso develops adaptable ERP solutions for multiple industries, offering tailored demos or industry-specific packages can attract companies looking for customized digital transformation offerings in sectors like manufacturing, retail, or services.

Digital Engagement The company's investment in digital marketing tools such as Facebook Pixel, Google Ads, and Hotjar suggests an active online presence and lead generation strategy, providing multiple touchpoints for targeted outreach to prospects interested in ERP and digital transformation solutions.