Brand Transition Opportunities As Caltex transitions to the Ampol brand, there are opportunities to support their rebranding efforts through marketing, signage, digital assets, and customer engagement platforms to ensure a seamless brand migration.

Innovation Collaboration The launch of Caltex Spark demonstrates an openness to working with startups and entrepreneurs, which can be leveraged to propose innovative solutions such as technology integrations, data analytics, and partnership opportunities.

Digital Engagement Growth Caltex’s recent app feature enhancements and use of various digital marketing tools indicate a focus on digital engagement; tailored digital marketing and data-driven customer engagement solutions could help deepen customer loyalty.

Expansion & Network Development Partnerships like those with Evie Networks highlight opportunities for growth in EV charging infrastructure, suggesting potential sales avenues in energy solutions, infrastructure development, and related technology services.

Financial Scale & Market Potential With a revenue of approximately $10 billion and a large employee base, there is significant market opportunity for enterprise-level solutions in supply chain management, enterprise software, and sustainability initiatives aligned with their industry position.