Global design reach Calty is Toyota’s North America design studio with locations in Newport Beach and Ann Arbor, offering opportunities to pair design research with regional market insights for US and global vehicle programs—ideal for cross-border design collaboration and design-led sales propositions.
Techn stack leverage Utilize Calty’s advanced analytics and tech footprint (Hotjar, Qlik, Oracle Database, Dynatrace, CircleCI, Terraform) to propose data-driven collaboration, performance monitoring, and scalable design workflows for clients seeking digital transformation in vehicle development.
Cosmetic and concept Calty focuses on innovative concept and production design across Toyota and Lexus brands, enabling sales discussions around concept-to-production pathways, trend research, and UX-focused vehicle interiors that align with US tastes and global markets.
Industry positioning As a Toyota subsidiary with a mid-size employee base, Calty presents opportunities to partner on premium design projects, mobility studies, and competitive benchmarking for OEMs seeking strong brand-aligned design capabilities in North America.
Growth signals Recent news around hydrogen fuel cell initiatives, production pilots, and collaborations (e.g., future fuel cell programs and high-profile recalls in the broader Toyota ecosystem) suggest demand for advanced powertrain integration and safety-aligned design enhancements that Calty can support through research and concept design.