Insights

Sustainable Product Appeal Cameleon’s focus on selling sustainable brands and upcycled, zero-waste products presents a significant opportunity to connect with environmentally conscious consumers who prioritize eco-friendly shopping options.

Physical Retail Experience With a commitment to maintaining physical retail spaces as destinations for discovering brands and promoting mindful consumption, there is potential to develop in-store events or exclusive brand collaborations that enhance customer engagement.

Community Engagement Cameleon's inclusive membership model and emphasis on fostering a community suggest opportunities for loyalty programs or personalized marketing initiatives that deepen customer relationships and increase repeat purchases.

Digital Presence Optimization Utilizing their tech stack including Google Analytics and social media platforms indicates readiness for targeted digital marketing campaigns aimed at attracting new eco-conscious shoppers and promoting special offers.

Growth and Market Positioning With estimated revenues up to 25 million dollars and a unique eco-built store model, Cameleon is positioned to expand its footprint in the sustainable retail segment, allowing for potential partnerships or brand expansion opportunities.

Similar companies to Cameleon

Cameleon Tech Stack

Cameleon uses 8 technology products and services including Cloudflare, Cookiebot, Zendesk, and more. Explore Cameleon's tech stack below.

  • Cloudflare
    Content Management System
  • Cookiebot
    Cookie Compliance
  • Zendesk
    Documentation Tools
  • Font Awesome
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Search Console
    Web Analytics
  • Facebook
    Widgets

Media & News

Cameleon's Email Address Formats

Cameleon uses at least 1 format(s):
Cameleon Email FormatsExamplePercentage
First.Last@cameleon.beJohn.Doe@cameleon.be
81%
First@cameleon.beJohn@cameleon.be
9%
Last@cameleon.beDoe@cameleon.be
10%

Frequently Asked Questions

Where is Cameleon's headquarters located?

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Cameleon's main headquarters is located at 15 Avenue Ariane Bruxelles Woluwe-saint-lambert, Brussels 1200 Belgium. The company has employees across 5 continents, including EuropeAfricaAsia.

What is Cameleon's phone number?

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You can contact Cameleon's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cameleon's official website and social media links?

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Cameleon's official website is cameleon.be and has social profiles on LinkedIn.

What is Cameleon's NAICS code?

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Cameleon's NAICS code is 44-45 - Retail Trade.

How many employees does Cameleon have currently?

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As of May 2026, Cameleon has approximately 98 employees across 5 continents, including EuropeAfricaAsia. Key team members include Head Of Marketing & Communication: V. H.Director: P. V. C.Business Solutions Manager: A. A.. Explore Cameleon's employee directory with LeadIQ.

What industry does Cameleon belong to?

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Cameleon operates in the Retail industry.

What technology does Cameleon use?

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Cameleon's tech stack includes CloudflareCookiebotZendeskFont AwesomejQuery UIPHPGoogle Search ConsoleFacebook.

What is Cameleon's email format?

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Cameleon's email format typically follows the pattern of First.Last@cameleon.be. Find more Cameleon email formats with LeadIQ.

When was Cameleon founded?

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Cameleon was founded in 1988.

Cameleon

RetailBrussels, Belgium51-200 Employees

WE ARE CAMELEON(S). 

These are our beliefs. 


OUTLET EQUALS VALUE
Our goal is to present you a mixture of high-end quality brands and sustainable products at competitive prices. Our promise has always been, and will always be, ‘Selected brands. Reduced prices’.  


MINDFUL CONSUMPTION
Our DNA is wired with a promise to the planet, both as the first eco-built store in Europe and in our mission: selling the unsold. We continue to advocate for mindful consumption particularly: sharing, upcycling, zero-waste, circularity and soft mobility. 

LONG LIVE PHYSICAL RETAIL
Physical places will always play a key role in the digital economy as a destination space and treasure hunt to discover different brands and products: "A place to stroll, buy smart and consume responsibly".

INCLUSIVE COMMUNITY
As a forerunner for the membership concept, we feel privileged to be hosts to such a community. We want to include you even more, to interact and participate in fostering tomorrows Cameleon new retail experience.  

HUMAN FIRST
During our ‘rebirth’ we’ve rebuilt Cameleon based on equality and integrity. We believe everyone at Cameleon is on the ‘same boat’ as workers, as shareholders.  The bonds between teams are now stronger than ever.

Section iconCompany Overview

Headquarters
15 Avenue Ariane Bruxelles Woluwe-saint-lambert, Brussels 1200 Belgium
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1988
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Cameleon's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Cameleon's revenue is estimated to be in the range of $10M$25M

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