Community Engagement Opportunities As a Christian summer camp dedicated to fostering growth through friendships and adventure, there is potential for leveraging faith-based community engagement platforms and religious organizations to enhance outreach and deepen connections with targeted audiences.

Digital Marketing Expansion With an existing tech stack including Google Ads and Google Cloud, Merri-Mac is positioned to expand its digital marketing efforts to increase visibility among families seeking faith-centered summer experiences and attract more attendees.

Technology Optimization Utilizing tools like Google Tag Manager and SVG support indicates a focus on website analytics and visual content; further investments in data-driven marketing solutions could improve targeted advertising and lead generation.

Partnership and Funding Given the company's moderate revenue range and similar competitors, there are opportunities to develop partnerships with educational or religious organizations to secure additional funding, sponsorships, or program collaborations.

Employee and Staff Development With a relatively small but dedicated team, Merri-Mac can benefit from investing in staff training and engagement initiatives to enhance customer experience and differentiate itself within the competitive summer camp market.